Senior ATL Marketing Manager (f / m / x)

Vendez votre voiture; Madrid; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading automotive marketing company in Madrid seeks a Senior Media Manager to drive impactful brand campaigns across TV, digital platforms, and more. The ideal candidate has 5+ years of experience in marketing, strong analytical skills, and fluency in English. Join a dynamic team with flexible work options and a focus on growth and innovation.

Servicios

Flexible hours

30 days of vacation

Dedicated education budget

Mental well-being resources

Formación

• 5+ years of experience managing complex online and offline marketing campaigns with proven results.
• Experience managing agency and media relationships at a senior level.
• Fluency in additional European languages is a significant asset.

Responsabilidades

• Lead the planning, execution, and optimization of performance-driven campaigns across various channels.
• Analyze campaign performance and identify growth opportunities using analytics tools.
• Manage budget allocation across channels to ensure efficient customer acquisition.

Conocimientos

Leadership skills

Strong analytical skills

Proficiency in Excel

Fluency in English

Experience managing complex marketing campaigns

Herramientas

SQL

BigQuery

Descripción del empleo

Company Description

Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand across Europe.

As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products.

Your Role

• Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.
• Develop and implement measurement and attribution frameworks to maximize the effectiveness of offline and online marketing initiatives.
• Analyze campaign performance by integrating KPIs with business data, identifying growth opportunities using analytics tools.
• Manage budget allocation across channels to ensure efficient customer acquisition and brand growth.
• Build and present data-backed business cases for brand initiatives, and foster relationships with media partners and stakeholders.
• Negotiate TV pricing and manage relationships with agencies to ensure value and campaign success.
• Collaborate with creative and production teams, using data insights to inspire innovative campaign concepts.
• Identify and scale new offline and online channels for growth and competitive advantage.

Your Skills

• 5+ years of experience managing complex online and offline marketing campaigns with proven results.
• Strong analytical skills and a data-driven approach; proficiency in Excel, with SQL or BigQuery experience as a plus.
• Leadership skills with attention to detail and ability to manage multiple projects.
• Experience managing agency and media relationships at a senior level.
• Excellent communication and presentation skills; fluency in English required.
• Expertise in programmatic media buying and creative strategy is desirable.
• Fluency in additional European languages, especially German, Spanish, Swedish, or Portuguese, is a significant asset.
• Motivated, adaptable, and committed to innovation.

Our Offer

• Join a successful company, from unicorn to public listing!
• Enjoy work-life balance with options for remote work, flexible hours, and 30 days of vacation.
• Invest in your growth with a dedicated education budget for courses, conferences, and training.
• Be part of a diverse, international environment with over 90 nationalities.
• Benefit from discounts on brands like Flaconi, Bosch, Apple, Sky, and used cars for you and your loved ones.
• Access free mental well-being resources, including Headspace.

Join us in building the best way to buy and sell cars!

Apply by uploading your CV in English, including your earliest start date and salary expectations.

At AUTO1 Group, we promote an open culture, value diversity, and welcome all applicants regardless of gender, ethnicity, religion, age, sexual orientation, disability, or other non-merit factors.

Complete your application by uploading your CV at the top of the form. Additional attachments like a cover letter can be uploaded at the bottom.

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