Senior Analyst - BCG Vantage - Digital Marketing

Boston Consulting Group (BCG); Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading consulting firm in Madrid is looking for a Senior Analyst - BCG Vantage - Digital Marketing. The ideal candidate will have experience in digital marketing, strong quantitative skills, and the ability to communicate effectively with stakeholders. This role involves collaborating with teams globally and contributing to marketing strategies. A Bachelor's degree is required, and fluency in English is essential, with Spanish or French preferred.

Formación

• 2+ years of consulting experience in digital marketing required.
• 3+ years minimum industry experience required if no consulting experience.
• Experience in performance marketing teams or agencies.
• Strong quantitative skills to translate data into insights.
• Understanding of digital marketing ecosystem including KPIs.

Responsabilidades

• Provide digital marketing expertise and insights to case teams.
• Support commercialization efforts with analysis and insights.
• Contribute to developing intellectual property for the business.
• Assist in onboarding and training junior colleagues.

Conocimientos

Problem-solving

Knowledge codification

Effective communication

Collaborative working

Flexibility

Complexity navigation

Educación

Bachelor's Degree

Herramientas

Google Ads

Meta Ads

Amazon Ads

DSP / DMP platforms

Descripción del empleo

Senior Analyst - BCG Vantage - Digital Marketing

Join to apply for the Senior Analyst - BCG Vantage - Digital Marketing role at Boston Consulting Group (BCG).

Locations : Madrid | München | Paris

Overview

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was founded in 1963 and helps clients with total transformation, enabling organizations to grow, build competitive advantage, and drive bottom-line impact. Our digital and human capabilities bring deep industry and functional expertise to spark change across global teams.

What You’ll Do

As a Senior Analyst – BCG Vantage on the Topic Activation path within BCG\'s Marketing, Sales & Pricing Practice Area, you will work in a growing global team, providing digital marketing expertise and insights while collaborating with case and proposal teams to provide knowledge assets, analysis and expert advisory. You’ll serve as a thought partner and content expert to case teams and topic / sector leaders, helping structure and solve complex issues. You will support commercialization efforts for the Marketing topic, contributing analysis and insights to proposals, client workshops and marketing materials. You will also contribute to developing intellectual property & assets for the business and assist in onboarding and training junior colleagues based on your topic / sector expertise.

You’re Good At

• Solving client problems through formulating relevant research and / or analytical approaches in your area of expertise
• Codifying knowledge and maintaining assets and tools for the topic / sector based on different client contexts
• Communicating with senior stakeholders in a credible and confident way
• Working collaboratively in a group dynamic, often virtual, proficient in agile ways of working
• Flexibility and a curious, creative mindset; open to new ideas and able to propose innovative approaches
• Ability to navigate complexity and ambiguity

What You’ll Bring

• 2+ years of consulting experience in digital marketing required; candidates with consulting experience preferred
• In lieu of consulting experience, 3+ years minimum industry experience required; 4–6+ years of industry experience strongly preferred
• Previous experience in a performance marketing team client-side or at a digital marketing agency, platform, or other relevant company
• Strong quantitative skills with the ability to translate data into insights for clients
• Understanding of the digital marketing ecosystem including influencer marketing, channels, KPIs, and best-in-class strategies
• Hands-on experience with Google Ads / SA360, Meta, Amazon Ads, and / or DSP / DMP platforms
• Excellent interpersonal and written / verbal communication skills to interact with internal and external stakeholders in a global, collaborative environment
• Bachelor’s Degree required (advanced degree preferred)
• Fluency in English; Spanish (Spain), French (France), or German (Germany) preferred

Who You’ll Work With

You will collaborate with global topic leads and colleagues across BCG to bring expertise to our internal and external clients. The team comprises a diverse pool of BCG Vantage positions and aims to pursue exciting, innovative careers within the practice.

Equal Opportunity Employer

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, veteran status, or any other characteristic protected by law. E-Verify information is available upon request.