Senior Account Manager B2C | PR Manager Consumer

Lewis; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading marketing agency in Madrid seeks an experienced Account Manager to oversee client relationships and integrate digital marketing in PR campaigns. The role demands strong strategic consultancy skills, at least 3 years of experience, and fluency in Spanish and English. Successful candidates will demonstrate a proven ability in account growth and team leadership, contributing to the agency's reputation and success.

Formación

• At least 3 years of experience in a consumer agency environment at Account Manager or Senior Account Manager level.
• Fluent in both Spanish and English.
• Proven track record of retaining and growing accounts.

Responsabilidades

• Oversee and maintain consultative relationships with clients.
• Manage media relations and maintain key media contacts.
• Create and oversee content for campaigns and projects.
• Report and analyze account performance and KPIs.
• Promote the TEAM LEWIS brand and values.

Conocimientos

Client consultancy skills

Social media proficiency

Leadership abilities

Strategic thinking

Descripción del empleo

Key responsibilities and tasks

Client Management

• Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services
• Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements whilst ensuring these are met consistently by the team
• Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services
• Works with the management team to ensure account profitability and effective budgeting
• Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance
• Ensures regular contact with the client is maintained by direct reports and other team members

Media relations

• Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects
• Builds, maintains and develops robust relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
• Utilises network to create and maximise client coverage, advising on potential opportunities
• Maintains and promotes a sound understanding of current affairs relevant to the client’s industry and the wider news agenda
• Guides the team on formulating rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles

Content

• Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material
• Drafts - and oversees the drafting of - a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
• Works with content experts to drive the improvement of own and others knowledge of impactful techniques and writing styles

Digital / Social media

• Uses social media platforms to expand own network, develop media relationships and positively impact client results
• Pitches additional digital content including infographics, animations and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns
• Provides social media insight as well as execution and management of related digital activity
• Works collaboratively with the digital team to increase the utilisation of digital services wherever possible

Reporting and analysis

• Ensures that all activity and results are reported back to the client, providing insight and analysis across all aspects of the account
• Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics
• Monitors and reports back on account KPIs and ensures accurate reporting by junior team members
• Provides detailed reports to the Account Director or senior management team on request

General

• Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
• Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
• Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies
• Overall, acts as a guardian of best marketing practice.

About you

• Highly commercial, with strong strategic client consultancy skills
• At least 3years of experience of working in a consumer agency environment at as anAccount Manager or Senior Account Manager level.
• Well versed in social media and the integration of digital marketing into the PR landscape
• A track record of retention and the profitable growth of existing accounts
• Considered, assertive and influential; a leader with the aptitude to develop and motivate a team
• Able to provide consultancy on PR requirements as well as broader marketing strategy
• Proficiency both in Spanish and English is required
• Demonstrable success at securing new business and increasing client revenues