Marketing Specialist - German Speaker

ESL Education; Barcelona; Híbrido; Confidencial; Jornada completa

Descripción de la vacante

A global leader in educational travel is seeking a Marketing Specialist fluent in English and German to enhance brand presence and support marketing initiatives. The role involves creating campaigns, managing content, and conducting market research. You will enjoy benefits like a competitive salary package, flexible working arrangements, and opportunities for growth. Join a dynamic team in Barcelona to make a real impact in international marketing.

Servicios

Global salary package up to 33,000 € annually

Medical insurance benefits discounts

Free online English courses

Flexible working hours

Formación

• Bachelor’s degree or above (desirable).
• Spoken and written fluency in English and German.
• Relevant marketing or brand experience.
• Keen interest in online trends and technology.
• Ability to think creatively and contribute ideas.
• Experience and passion in creating content.
• Demonstrated ability to handle multiple tasks.

Responsabilidades

• Creating and implementing a marketing activity calendar.
• Supporting regional branding projects to grow revenue.
• Conducting marketing research and creating campaign ideas.
• Managing website content and campaigns.
• Executing social media planning and outreach.
• Organizing events such as webinars and exhibitions.

Conocimientos

Fluency in English and German

Relevant marketing or brand experience

Creative thinking

Content creation

Understanding of online trends

Experience with website analytics

Teamwork skills

Educación

Bachelor's degree or above

Herramientas

Website analytics tools

HTML and CMS

CRM for mass email

Descripción del empleo

Kaplan Language Group (KLG) provides high-quality, language-travel programs across the world through its four brands, Kaplan International Languages, Alpadia Language Schools, ESL Education, and Azurlinga. All are recognized leaders in the educational travel sector, committed to offering high-quality, immersive language experiences to students from over 100 countries.

Overview

We are now looking to recruit a talented Marketing Specialist (German speaking) whose focus will be to support, sustain and grow the strong presence of our brands in Italy, whilst also providing operational support for projects in other regions. The position is based within the regional brand team, reporting to the Brand Marketing Manager Europe (BE, FR, IT, SP). The role involves working with an international team, based in offices across the world, and offers extensive exposure to international marketing through a variety of digital and traditional offline channels.

Responsibilities

• Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
• Supporting the development and implementation of regional branding projects, with focus on growing revenue and ROI
• General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
• Working with the content, email, design, and web teams to develop digital campaigns
• Website and blog management: writing, translating, and proofreading content
• Writing compelling content for partners
• Outreach, digital PR, contests and raffles, and best practice industry trends
• Sourcing, securing and managing sponsorship / blogger partnerships / influencers
• Social media planning, research, and execution
• Communicating with target audiences and managing customer relationships
• Organizing events such as conferences, seminars, webinars, and exhibitions
• Supporting the development of SEO strategy, including seeding content and link building
• Monitoring KPIs related to brand searches, website traffic, and leads generation

Requirements

To be considered for the position, you will need :

• Bachelor’s degree or above (desirable)
• Spoken and written fluency in English and German
• Relevant marketing or brand experience
• Keen interest in online trends, technology, social media, blogs, and travel
• Ability to think creatively and contribute ideas
• Experience and passion in creating content
• Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
• Proven success in applying strategy, using marketing channels with focus on reaching targets
• Experience with website analytics tools
• Knowledge of HTML, website management (CMS), and mass email (CRM)
• PPC and best performance media practice (desirable)
• Complimentary experience of offline marketing (desirable)
• High levels of energy and self-motivation
• Self-awareness
• Teamworking skills and innovative approach

Benefits

This is a full-time position based in Barcelona. You will be fully supported in your role with ongoing coaching and training from your colleagues and managers.

Details

• The benefits include :
• Global annual salary package range up to 33.000 annual (depends on experience). Ticket restaurant and annual bonus included
• Medical insurance benefits discounts
• Free coffee and tea
• Free breakfast on Mondays and fresh fruit on Thursdays
• Free online English courses and discounted language courses abroad
• Working hours 40 per week
• Flexible working – 3 days in the office / 2 days at home weekly
• The opportunity to grow as part of a division in a successful multi-national education company

Place of work : Barcelona (ES)

Start date : ASAP

Reference : KLG_MKT

Type of contract : Permanent contract with 6 months trial period

Activity rate : Full time

Please apply with a CV in English + inform us during your application about your salary expectations.