Marketing Specialist - Denza

BYD Europe; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading electric vehicle company in Madrid is seeking a Marketing Specialist to drive brand-building initiatives and market growth for a new luxury automotive brand. The ideal candidate will have over 5 years of experience in luxury brand marketing, strong analytical skills, and creative problem-solving abilities. This position offers competitive remuneration and opportunities for professional development in a fast-growing industry.

Servicios

Performance-based competitive remuneration

Commuting allowance

Team building events

Formación

• Minimum 5 years of experience in marketing for a luxury brand.
• Strong organizational skills required.
• Ability to adapt to a fast-paced environment.

Responsabilidades

• Assist in developing and executing marketing strategies.
• Identify target audiences and create buyer personas.
• Collaborate with teams to create content for social media.
• Monitor and analyze marketing campaign performance.
• Organize and coordinate promotional events.

Conocimientos

Analytical skills

Attention to detail

Creative thinking

Problem-solving skills

Communication skills

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

About DENZA:

Denza was founded in 2010 jointly by Mercedes-Benz, the “inventor of ICE vehicles” and BYD, the “leader of New Energy Vehicles”, both embracing the beautiful vision of realizing the future of electric mobility, with complementary advantages and strong alliance. Since its inception, DENZA has adhered to the strategic positioning of only providing new energy premium vehicles, and always shared and co-created with users to build an intelligent and safe new premium car brand with more sensory value for users.

About the role

As a Marketing Specialist for DENZA, you will support the development and execution of brand-building initiatives in the local market, focusing on demand generation and market growth. This role requires strong analytical skills, attention to detail, and the ability to collaborate effectively with cross-functional teams to align marketing activities with business goals.

This role reports directly to the Marketing Manager for DENZA in Spain.

The Key responsibilities will be:

• Assist in developing and executing marketing strategies for the launch of an automotive luxury brand in Spain.
• Identify target audiences and create detailed buyer personas.
• Collaborate with the marketing team to create content for social media and website update
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
• Assist in organizing and coordinating promotional events and activities.
• Track and report on project progress and team activities to central function.

Required skills, qualifications and experience:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 year of experience in marketing for a luxury brand.
• Strong organizational skills and attention to detail.
• Creative thinking and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to adapt to a fast-paced and dynamic work environment.

We offer:

• Job in a fast-growing company and industry which represents sustainable technology.
• Performance and experience based competitive remuneration, commuting allowance.
• Team building events and employee learning opportunities.

Our Purpose is tobuild a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team