Loyalty Campaign Manager

Jordan martorell s.l.; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading international marketing agency seeks a Loyalty Campaign Manager in Madrid. You will plan and implement marketing strategies across loyalty channels, ensure campaign quality, and communicate with clients in Spain and Portugal. Ideal candidates have experience with loyalty programs, strong CRM knowledge, and are fluent in Spanish. Competitive salary, bonus performance, and additional benefits offered.

Servicios

22 days of annual leave

Internal training opportunities

Social benefits

Formación

• 2+ years of client account management and/or project/campaign management experience.
• High level of accuracy and strong attention to detail.
• Fluent in Spanish and proficiency in English.

Responsabilidades

• Plan and implement marketing campaigns.
• Oversee day-to-day operations of loyalty APP marketing.
• Implement a test & learn approach to improve performance.

Conocimientos

Previous experience with loyalty programs

Client account management

CRM marketing strategy

Customer audience data understanding

Excellent communication skills

Fluency in Spanish

Descripción del empleo

We are looking for a Loyalty Campaign Manager to join our CRM & Loyalty team in Madrid.

As a Loyalty Campaign Manager, you will be responsible for delivering B2C/B2B customer campaigns across loyalty APP and the available channels.

Your Role at Cheil: Loyalty Campaign Manager

What will be your challenges and responsibilities at Cheil? What do we expect from you?

The successful candidate will be responsible for building campaign communications from brief to deployment, liaising with the client in both Portugal and Spain on a daily basis. The main responsibility would be to support the development of campaign strategies to drive increased consumer engagement and revenue.

Responsibilities:

• Responsibility for the planning and implementation of marketing campaigns to achieve targets.
• Setup of new campaigns in the APP & push notification platform (as well as other available channels), source materials needed, check data targeting rules, and validate pieces across QA.
• Oversee the day-to-day operations of the loyalty APP marketing activity and ensure that all activity is to schedule and standards.
• Ensure all output is of appropriate quality and complies with guidelines. Ensure the correct functioning of escalation and issue management procedures.
• Be the ‘go-to’ person for all loyalty campaign questions; give guidance and support to clients; manage simple technical queries.
• Establish a best practice framework to maximize efficiency, consistency, and effectiveness.
• Implement a test & learn approach to challenge our existing activity, identify and recommend changes, and drive ongoing performance improvement.
• Work with other departments (digital, eStore, web, social, etc. ) to develop and/or implement cross-departmental loyalty 1st party data strategies.

Qualifications:

• Previous experience of working with loyalty programs, contact plans, and relational marketing communications, either client or agency side
• 2+ years of client account management and/or project/campaign management experience
• Good understanding of CRM and/or Loyalty marketing strategy and applications
• Good understanding of customer audience data and segmentation techniques
• Ability to take charge and meet deadlines
• High level of accuracy and strong attention to detail
• Excellent written and spoken communication skills
• Fluent in Spanish, proficiency in English. Portuguese is a plus.

Required Attitudes:

• Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds.
• Making the most effective use of the capabilities, insights, and ideas of all individuals.
• Inspiring others by generating innovative solutions in work situations.
• Trying different and novel ways to deal with work problems and opportunities.
• Working effectively and cooperatively with others.
• Establishing and maintaining good working relationships.
• Setting high goals for personal and group accomplishment.
• Tenaciously working to meet or exceed goals by proactively confronting difficult issues.
• Establishing and sustaining trusting relationships by accurately perceiving and interpreting one’s own and others’ emotions and behavior.
• Leveraging insights to effectively manage one’s own responses and reactions.

We offer a growing environment, focused on creating and innovating with multidisciplinary and multicultural teams in Creativity, Digital Performance, Retail, Data and Technology.

This is a stable position with a permanent contract, and we offer a salary to be negotiated based on experience, bonus performance, internal training opportunities, social benefits, and more.

Our working hours are from Monday to Thursday from 09:00-18:15 and Fridays from 09:00-15:00, with an intensive working day in July and August.

We offer 22 days of annual leave, plus 24 and 31 December and Advertising Day, as well as the possibility of incentives for attracting new clients and employees.

We are located in Alcobendas with a direct bus service from Plaza Castilla, Chamartín, and Nuevos Ministerios to our offices.

Next Steps:

If you are motivated by what you have just read, join Cheil! Send your CV and cover letter to apply for this position.