Head of Marketing

Otamiser; España; A distancia; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A growing technology firm in Spain is seeking an experienced Head of Marketing to drive the next phase of growth. The role focuses on developing marketing strategies, overseeing SEO and content management, and leading a dynamic team. Candidates should have a strong B2B SaaS background with proven experience in growth marketing. This position offers a flexible work model and significant opportunities for professional development.

Servicios

Competitive salary package

Scope for growth and personal development

Flexible working hours

Remote work model

Formación

• 2-5 years in senior marketing roles in B2B SaaS.
• 5-10 years of experience in short-term rental or travel tech.
• Proven expertise in SEO strategy and content marketing.

Responsabilidades

• Develop and execute global marketing strategy.
• Align marketing efforts with business goals.
• Manage and optimize the marketing budget.

Conocimientos

Senior marketing roles in B2B SaaS

SEO strategy

Content marketing

Webinar production

Data-driven mindset

Herramientas

Google Analytics

HubSpot

Descripción del empleo

Join to apply for the Head of Marketing role at Otamiser

Role overview

We are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser’s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You\'ll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels.

Key Responsibilities

• Marketing Strategy & Execution
  • Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.
  • Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.
  • Oversee and optimize the marketing budget.
  • Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.
  • Collaborate with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets.
  • Build and manage a high-impact marketing organization fostering innovation and collaboration.
  • Continuously improve the performance and productivity of the marketing team.
  • Develop marketing processes from lead generation to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels).

• SEO & Web Leadership
  • Build and execute an SEO strategy to grow organic traffic and dominate relevant search results.
  • Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning.
  • Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices.
  • Own web analytics and reporting, using data to drive continuous optimization.
  • Manage the external website developer to improve website performance and changes.

• Content & Campaign Management
  • Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video.
  • Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.
  • Manage writers/designers as needed.

• Webinar & Event Marketing
  • Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessions.
  • Create post-event campaigns to convert attendance into qualified leads.
  • Support sales in conferences in Europe and North America.

• Requirements
  • 2-5 years in senior marketing roles in B2B SaaS
  • 5-10 years of experience, ideally in short-term rental or travel tech
  • Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation
  • Strong understanding of webinar production and audience engagement tactics
  • Proven track record of leading and scaling marketing teams
  • Data-driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar
  • Excellent project management and cross-functional collaboration skills
  • Native or near-native English proficiency

• Extra info

  Since our marketing team is primarily based in Europe (GMT+2), we prefer someone who can work within or close to European time zones to ensure smooth collaboration.

• What We Offer

  Employment contract of unlimited duration with a competitive salary package. Scope for growth and personal development. A start-up on the verge of international growth. Flexible working hours. A remote work model.