Head of Field Marketing EMEA

Criteo; Barcelona; Presencial; EUR 80.000 - 110.000; Jornada completa

Descripción de la vacante

A leading digital marketing company based in Barcelona seeks a Head of Field Marketing for EMEA. This strategic role involves aligning marketing initiatives with sales goals, leading a team, and managing budgets to ensure impactful campaigns. The ideal candidate should have over 8 years of marketing experience, strong communication skills, and the ability to thrive in a fast-paced environment. A bachelor's degree in a related field is required.

Formación

• 8+ years of marketing experience, ideally in AdTech or retail.
• Experience with demand-driven businesses is a plus.
• Strong understanding of digital marketing within a B2B tech environment.

Responsabilidades

• Define and own the EMEA Field Marketing Strategy.
• Lead and manage a team across the EMEA region.
• Localize global marketing campaigns.
• Manage the EMEA field marketing budget.

Conocimientos

Marketing experience

Commercial acumen

Data-driven marketing

Strong communication skills

Project management

Leadership

Client-centric approach

Innovative thinking

Understanding of digital marketing

Educación

Bachelor's degree in business, marketing, or related field

Descripción del empleo

What You'll Do :

The Head of Field Marketing, EMEA plays a critical role in leading the regional field marketing strategy and execution across Europe. Partnering closely with EMEA sales leadership, this role is responsible for aligning marketing initiatives with commercial objectives for both performance and retail media, driving regional impact, and translating global strategies into locally relevant campaigns, narratives, and activations.

Reporting to the Global Head of Field Marketing, you will lead a team of field marketing managers and collaborate cross-functionally to deliver high-performing programs that generate demand for Criteo’s Commerce Media Platform.

Key Responsibilities

• Define and own the EMEA Field Marketing Strategy, aligned with regional sales goals.
• Lead and manage a team of direct reports across the EMEA region, fostering growth and performance.
• Serve as the primary marketing partner for EMEA sales leadership.
• Localize global marketing campaigns and collaborate with central teams on content needs.
• Elevate Criteo’s brand and executive visibility through organic and paid initiatives, in partnership with the Global Marketing team, Product Marketing, PR and Analyst Relations.
• Own and manage the EMEA field marketing budget, ensuring efficient and impactful spend.
• Lead content strategy and execution for high-touch events, including industry sponsorships and proprietary experiences.
• Champion a culture of continuous improvement, learning, and excellence.
• Actively contribute to the Global Field Marketing team, participating in cross-functional initiatives.

Who You Are :

• Bachelor's degree in business, marketing, or related field.
• 8+ years of marketing experience, ideally in AdTech, retail, or eCommerce.
• Proven success marketing platforms, SaaS, or technology solutions; experience in demand-driven businesses (e.g., DSPs or RMNs) is a plus.
• Strong commercial acumen with a sales-oriented mindset; comfortable engaging with clients and supporting sales pitches.
• Data-driven marketer with a deep understanding of digital marketing, including social media, automation, programmatic & RTB, and CRM—preferably within a B2B tech environment.
• Exceptional communication skills; confident in supporting senior leadership and external partners.
• Demonstrated leadership in building and retaining high-performing teams.
• Client-centric approach with a focus on delivering value through marketing.
• Innovative thinker who embraces new ideas and challenges.
• Excellent project management skills with strong attention to detail.
• Agile and results-driven; thrives in a fast-paced, high-growth environment.