Growth Marketing Manager

XCEED; Barcelona; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A dynamic digital platform in Barcelona is seeking a Growth Marketing Manager to enhance user acquisition and retention strategies. You will leverage analytics and creativity to foster sustainable growth in the nightlife and live experiences sector. Ideal candidates should have over 5 years in growth marketing, with a focus on data-driven decisions and proven acquisition strategies. The role provides an opportunity to shape growth while enjoying the flexibility of remote work.

Servicios

Unlimited Paid Time Off

Flexible Working Hours

Unlimited Remote Work

Access to learning platforms

Free event passes

Team-building activities

Formación

• 5+ years in growth or performance marketing roles, ideally in B2C.
• Proven track record of customer acquisition and retention.
• Strong analytical mindset with data-driven decision making.
• Experience with paid media and funnel optimization.
• Comfort with no-code automation tools.

Responsabilidades

• Drive user acquisition through paid campaigns.
• Support market expansion with localized strategies.
• Design lifecycle marketing flows for retention.
• A/B test across various marketing channels.
• Manage analytics dashboards to track KPIs.

Conocimientos

Growth marketing

Digital marketing

Performance marketing

Data analysis

Customer acquisition

Customer retention

CRM management

Analytics platforms

No-code automation

Language proficiency

Educación

Bachelor's degree or equivalent in marketing or related field

Herramientas

Google Analytics 4

Google Tag Manager

CRM platforms

Looker Studio

Meta Ads

Google Ads

Zapier

Descripción del empleo

About The Role

At XCEED, we connect people with unforgettable nightlife and live experiences. Our growth depends on reaching more people, more often —and that’s where you come in.

To make this vision a reality, we’re looking for a Growth Marketing Manager to drive user acquisition and retention, ensuring more people discover and keep returning to the events they love. Reporting to the Head of Marketing, you will be responsible for designing, testing, executing, and optimizing strategies that drive customer acquisition and retention. This is a hands‑on, data‑driven role that blends analytics, lifecycle marketing, and paid acquisition into one mission: delivering sustainable B2C growth.

This role is perfect for someone who thrives at the intersection of analytics, growth marketing, and creativity—balancing big‑picture strategy with hands‑on execution. Over time, you’ll play a central role in shaping how XCEED’s marketplace grows sustainably across markets, while bringing your passion for music, nightlife, and digital culture to ensure our community keeps expanding without losing what makes it special.

What Will You Do

• Marketplace Acquisition Growth: Drive new user acquisition through paid campaigns.
• Market Expansion: Support localized go‑to‑market strategies in key markets while maintaining efficient CAC vs. LTV.
• Lifecycle Marketing: Design and optimize flows across email, push, and reactivation to increase retention and repeat purchases.
• Customer Personalization: Tailor user journeys to convert first‑time buyers into loyal, repeat customers.
• Experimentation Framework: Build and manage a repeatable testing process to validate growth hypotheses.
• A / B Testing: Run structured experiments across funnels, pricing, messaging, and landing pages.
• AI Adoption: Explore and implement AI‑driven growth tools such as predictive targeting and automated optimization.
• Analytics Ownership: Manage GA4, Google Tag Manager (GTM), and CRM dashboards to monitor acquisition, retention, and revenue KPIs.
• Tracking & Compliance: Ensure accurate tracking with a privacy‑first approach using first‑party data and consent frameworks.
• Data‑Driven Insights: Translate analytics into clear priorities and actionable growth strategies.
• Cross‑Functional Alignment: Partner with Product and Business teams to turn insights into funnel, product, and acquisition improvements.
• Inbound Experiments: Collaborate on designing and running B2C inbound tests to unlock growth opportunities.

The Skills You Bring

• 5+ years in growth, digital marketing, performance marketing or growth marketing roles, ideally in B2C marketplaces, e‑commerce and/or consumer‑facing apps. Experience in ticketing is a plus.
• Proven track record driving both acquisition and lifecycle retention.
• Strong analytical mindset — fluent in turning data into growth decisions.
• Experienced with CRM, paid media, funnel optimization, and growth loop execution.
• Hands‑on with analytics platforms (GA4, GMT, Looker Studio) and marketing ecosystems (Meta, Google).
• Comfortable with no‑code automation tools (Zapier, Make); AI‑enhanced tools a plus.
• Languages: Professional fluency in English; Spanish, Italian, French, or German are a strong plus.
• Mindset: Detail‑oriented, logical and structured thinker; analytical problem‑solver, and clear communicator able to simplify complex ideas for any audience; open, international outlook with a passion for culture and live experiences; curious, experimental, and motivated to build repeatable growth systems; adaptable, resourceful, and comfortable balancing big‑picture growth strategy with hands‑on execution.

How We Support You

• Unlimited Paid Time Off
• Flexible Working Hours
• Unlimited Remote Work
• Workation — work from anywhere as long as it aligns with your team’s dynamics.
• Access to learning platforms (Codely, Coursera, MasterClass) and dedicated time for personal development.
• Team‑building activities and meet‑and‑greet events.
• Go Out — Free passes to XCEED partners’ events to experience what our users do.
• Referral Program to helping us find incredible talent.

Who We Are

From clubs to festivals, concerts to cultural movements, XCEED is where people come together through music, art, and shared experiences. We believe unforgettable nights don’t just entertain—they shape culture, bring communities together, and define local scenes.

XCEED is the platform behind the best nights out—empowering event organizers to manage ticketing, marketing, and audience insights, while helping fans discover their next unforgettable experience—all in one place. We are creators and challengers who refuse to watch from the sidelines. Every day is a chance to rethink, rebuild, and push further. We celebrate success and embrace smart risks and deep ownership—because shaping the future isn’t for the passive.

Since 2009, we’ve been bridging the gap between the digital and physical—enhancing real moments with seamless technology. Today, as one of the Financial Times' “Fastest Growing Companies in Europe 2025,” XCEED powers events in 350+ cities across 25 countries, developing in collaboration with leading venues, festivals, and organizers across four continents.

What Sets Us Apart

• We’re a growing, dynamic company with an international and remote team where you will have a big impact in any role.
• We celebrate diversity, and we ensure everyone feels valued and has fair opportunities.
• We constantly experiment with new solutions and encourage new ideas. We challenge the status quo.
• We believe in a culture where you can be yourself, do great work, and have a lot of fun along the way.

Our mission :

bring people together through authentic experiences.

The Principles That Bring Us Together

I. Moderation is Fatal. We are fearless and think beyond boundaries. We believe it takes courage to write change.

II. Taste Everything. We are the discoverers of the future and take nothing for granted. We are curious. Everyday. About everything. We listen carefully to every customer, we forge trends, we experiment.

III. Always Inspi re. We envision a world where empathy and sense of community drives humankind's passion for developing novelty. To make this happen, we are the doers at the front line of inspiration.

IV. Local at Heart. We believe creativity is born local and because of that, it should be nurtured by a sustainable ecosystem driven by the passion of artists, curators, and the people who truly love arts and give no fucks about posing.

V. Trust Above All. We prioritize trust among ourselves and with our customers, empowering it through transparency and open collaboration. If trust is compromised, we address it promptly.

VI. Embrace The Problem. Innovation happens when we spend time deeply understanding a pain, not jumping to a solution. We sit at the table and enjoy this process from A to Z.

VII. Have Fun. We are aware that changing the world won't always be pretty. So we'll always make sure to have a good time throughout the journey.

Application Process

• HR Call
• Line Manager Call
• Offline Assessment + Presentation
• Stakeholder Call
• Reference Check

GDPR

At XCEED we are proud to be an equal opportunity workplace and employer. We review applications for employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, medical condition.