Digital Advertising Expert

beBeeAdvertising; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading Digital Advertising company in Madrid is seeking a Programmatic Advertising Specialist. This role involves setting up and managing campaigns, analyzing performance data, and collaborating with teams. The ideal candidate should have a bachelor's degree and at least 2 years of experience in programmatic advertising, with strong skills in analytical tools and effective communication. Opportunities for professional growth are offered.

Servicios

Dynamic work environment

Flexible compensation plan

Professional development opportunities

Formación

• At least 2 years of experience in programmatic advertising.
• Strong knowledge of DSPs and ad servers.

Responsabilidades

• Set up and manage programmatic campaigns.
• Monitor campaign performance daily.
• Analyze data for compliance with objectives.
• Collaborate with cross-functional teams.

Conocimientos

Analytical skills

Problem-solving skills

Communication skills

Project management

Educación

Bachelor's degree in Marketing, Advertising, Engineering, Business, or related field

Herramientas

Google Marketing Platform

DV360

Xandr

BI tools

Excel

Descripción del empleo

Programmatic Advertising Specialist

We are seeking a skilled Programmatic Advertising Specialist to join our team.

This is a challenging role that requires strong analytical and problem-solving skills, as well as excellent communication and project management abilities. The successful candidate will have experience working with DSPs, ad servers, and BI tools, and will be able to analyze campaign performance data to optimize ad spend and improve ROI.

The ideal candidate will have a bachelor's degree in marketing, advertising, engineering, business, or a related field, and at least 2 years of experience in programmatic advertising. Strong knowledge of Google Marketing Platform, DV360, Xandr, and other major DSPs and ad servers is essential.

• Campaign Setup and Management : Set up, launch, and manage programmatic campaigns on multiple DSP platforms, ensuring timely and accurate campaign activation and implementation in accordance with client objectives.
• Daily Campaign Performance Monitoring : Monitor daily campaign performance, pacing, and delivery, and adjust as needed to ensure optimal campaign results.
• Data Analysis : Review data in the reporting and data analysis tool to ensure compliance with campaign objectives and assigned KPIs.
• Cross-Functional Collaboration : Collaborate closely with sales, planning, creative, and client teams to ensure aligned execution and support of campaign goals.

Requirements :

Bachelor's degree in Marketing, Advertising, Engineering, Business, or related fields.

At least 2 years of experience in programmatic advertising, preferably in areas of traffic and activation of digital campaigns in advertising agencies or AdTech companies.

Strong analytical skills and experience using BI tools, Excel / Google Sheets (pivot tables, formulas).

Intermediate to advanced English level for global coordination.

Preferred Skills :

Certifications in DSPs or Google Marketing Platform.

Ability to manage multiple campaigns and clients simultaneously.

Detail-oriented with strong organizational and time management skills.

Strategic mindset with the ability to communicate clearly and effectively with technical and non-technical teams.

About Us :

A dynamic and rewarding work environment in a leading Digital Advertising company.

Flexible compensation plan.

Real opportunities for professional development and career growth.