Demand Generation Manager (B2B an AI Expert)

Michael Page; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A recruitment agency in Barcelona is searching for a strategist-executor to lead the growth engine, focusing on funnel optimization, multi-channel campaigns, and AI-driven marketing automation. The candidate will collaborate with Sales and Product teams to align strategies and must have strong analytical skills and experience with advanced marketing technologies. This role offers remote work flexibility and a competitive salary with bonuses.

Servicios

Remote working 2 days a week

Salary Fix + Bonus

Formación

• Experience in designing growth strategies for diverse markets.
• Proven ability in executing multi-channel marketing campaigns.
• Strong analytical skills with experience in BI tools.

Responsabilidades

• Own the entire growth engine from funnel optimization to experimentation.
• Design and execute growth strategies tailored to various markets.
• Manage multi-channel campaigns for awareness and acquisition.

Conocimientos

Growth strategies

AI-driven marketing automation

Full-funnel ownership

Multi-channel campaigns

Advanced analytics

Herramientas

HubSpot

Salesforce

Looker Studio

Tableau

Descripción del empleo

Overview

We are looking for a hybrid strategist-executor: someone who can design the growth playbook and execute it, testing fast, iterating faster, and thriving in the pace (and occasional chaos) of a deep-tech scale-up. You will own the entire growth engine - from funnel optimization to experimentation - integrating cutting-edge marketing technologies, AI-driven tools, and advanced automation to deliver measurable results in markets with complex sales cycles.

Responsibilities

• Full-funnel ownership: Awareness, Acquisition, Activation, Retention.
• Design and execute growth strategies tailored to public and private sector markets.
• Create and run growth experiments (A/B, multivariate) to optimize conversions and pipeline velocity.
• AI-driven marketing automation:
  • Generate visual, audiovisual, and written content using generative AI (MidJourney, Stable Diffusion, Runway, Synthesia, GPT, Jasper, Copy.ai).
  • Implement predictive lead scoring and advanced segmentation with machine learning.
  • Build automated, multi-channel customer journeys and nurturing workflows for long sales cycles.
• Multi-channel campaigns: paid search, paid social, SEO, email, referral, partnerships, ABM.
• Website optimization as a growth asset (UX, SEO, lead capture, dynamic personalization).
• MarTech integration: deploy and manage intelligent CRMs and automation platforms (HubSpot, Salesforce, ActiveCampaign, Marketo, Zapier, Segment).
• Advanced analytics & BI: build dashboards in Looker Studio, PowerBI, Tableau, or Mixpanel; use predictive models for churn, LTV, and CAC to guide strategic decisions.
• Manage budgets for maximum ROI and coordinate a lean ecosystem of agencies/freelancers.
• Collaborate closely with Sales and Product to align inbound, ABM, and nurturing strategies.

Additional details

Remote working 2 days a week

Salary Fix + Bonus