Marketing jobs in Germany

Department: Demand Generation

Employment Type: Contract

Location: Germany

Field Marketing Manager/Top Customer Marketing (TCM) Operations & Project Management Support

Location: Germany (remote)

Services

1. Personalized Content & Communications: Create and manage personalized, account-specific marketing and communications assets to support TCM campaigns and initiatives.
2. TCM Activation & Event Execution: Manage the end-to-end execution of TCM activations, primarily events, including logistics, speaker coordination, and on-site support for priority events to deliver high-quality, engaging experiences.
3. Customer Journey & Intervention Design: Support the design and orchestration of tailored customer journeys and strategic interventions based on the TCM intelligence dossier and available event roadmaps.
4. Performance Monitoring & Analysis: Monitor performance across all marketing activations and provide actionable insights to the TCM Marketing Manager to measure impact and inform future strategy.

Deliverables

• 1: Deliver a package of ready-to-review, personalized marketing copy and assets, including invitation emails, newsletters, event summaries, ThinkwithGoogle Case Studies and social media assets.
• 2: Secure seamless event execution with high RSVP & Attendance rate, positive attendee feedback, including confirmed speaker lineups, completed speaker briefing documents, and high-quality event production and logistics management.
• 3: Deliver a recommended event roadmap, including ideas for tailored ‘interventions’ and experiences to be reviewed and approved by the TCM Marketing Manager.
• 4: Deliver a regular "TCM Performance Digest" that tracks account-level engagement and provides actionable insights for TCM Manager to review and send out.

Typical Work Week - what it looks like:

Cross-Functional Collaboration (XFN)

• Collaborate with the TCM Marketing Manager to receive briefs and feedback on all operational and project management tasks.
• Serve as a key operational contact to ensure alignment on marketing automation, event execution, and performance tracking.

Event & Activation Execution

• Brief and manage external agencies for event production, including agenda, branding, and creative assets.
• Manage all event logistics, including ticket allocation, and on-site coordination.
• Prepare and manage speaker engagements, including presentation scrubbing, legal review, and speaker coaching.

Content & Asset Creation

• Create personalized marketing assets, including invitation emails, newsletters, and event summaries, based on the intelligence dossier.
• Prepare marketing copy and assets for review by the TCM Marketing Manager.

Journey & Intervention Planning

• Assist in the creation of customer journey roadmaps and propose ideas for tailored experiences.
• Manage audience data and segmentation for targeted campaign execution and follow-up.

Performance & Analytics

• Track account-level engagement across all touchpoints, including event RSVPs and attendance, TwG data, and AwG data.
• Regularly update automated performance dashboards and generate the "TCM Performance Digest" for review.

• Proactively solve problems and address unexpected challenges related to operational and event execution tasks.
• Ensure thorough documentation and communication of all relevant information to the TCM Marketing Manager.
• Prepare for and participate in regular debriefs to ensure continuous improvement of all TCM activations.