Senior Marketing Technology & Optimization Manager (f/m/d)

think-cell; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading software company in Berlin seeks a Senior Marketing Technology & Optimization Manager to own and optimize their marketing technology stack. The role involves collaboration with multiple teams to enhance data hygiene and support marketing operations. Candidates should have over 5 years of experience in marketing technology and a strong understanding of data analysis, communication, and problem-solving skills. A proactive approach and familiarity with key tools like Matomo and Google Tag Manager are essential for success in this position.

Qualifikationen

• 5+ years of experience in marketing operations or marketing technology.
• Familiarity with privacy frameworks (GDPR, CCPA).
• Knowledge of B2B marketing automation tools is a plus.
• Fluency in English is required; German is a plus.

Aufgaben

• Own and optimize the marketing technology stack focused on acquisition.
• Create and manage tags for tracking marketing campaigns.
• Collaborate with teams to maintain technology integration.
• Act as a liaison to troubleshoot tech issues and drive solutions.
• Identify opportunities for growth in marketing operations.

Kenntnisse

Marketing operations experience

Web analytics

Tag management

Data-driven decision-making

Analytical mindset

Communication skills

Problem-solving skills

Tools

Matomo

Google Tag Manager

Zapier

Salesforce

PowerBI

Looker

Jobbeschreibung

Senior Marketing Technology & Optimization Manager (f/m/d)

Berlin

Our Story

At think-cell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence.

About your role

You’ll be the driving force behind think‑cell’s marketing technology stack —optimizing, integrating, and advancing our tools and data flows to help our marketing team move faster and smarter.

This role is ideal for someone who not only understands the technical foundations of modern MarTech but can also navigate a uniquely structured web infrastructure and a cookieless environment with creativity and confidence.

You’ll partner closely with web developers, data analysts, and marketing stakeholders to make sure things get implemented quickly and effectively — even when the setup isn’t straightforward. We value people who show initiative, communicate clearly, and are ready to challenge assumptions to make meaningful progress.

WhatYou Will Do

• Own and optimize the marketing technology stack with focus on acquisition (Matomo, Google Tag Manager, MTM, OneTrust)
• Create, maintain and implement tags to track critical events that help us assess & analyze our marketing campaigns across all channels, focusing on compliance and privacy requirements.
• In collaboration with the Web Development, Data, and Revenue Operations teams, maintain and integrate new technologies to enhance data hygiene and support segmentation, personalization, and attribution modeling in a privacy‑first world.
• Act as a liaison between marketing, revenue ops, and data team to troubleshoot tech and process issues and translate complex technical requirements into clear actions and communicate trade‑offs effectively across teams.
• Establish and own strong internal processes for data governance, tag management, and marketing automation efficiency.
• Proactively identify growth opportunities and technical improvements in marketing operations.

Your profile

• 5+ years of experience in marketing operations, marketing technology, or related field.
• Experience with web analytics (Matomo, Google Analytics, GA4), tag management (GTM, MTM), and data connectors/integration tools (Zapier, Segment, etc.) is a plus.
• Knowledge of privacy and compliance frameworks (e.g., GDPR, CCPA) in a cookieless MarTech setup.
• Experience working with data teams and web developers to optimize web flows. Knowledge of B2B marketing automation platforms (e.g., Marketo, Salesforce, HubSpot).
• Strong understanding of lead lifecycle, scoring, campaign attribution, and funnel metrics.
• Analytical mindset with strong problem‑solving skills and a passion for data.
• Excellent communication skills and ability to collaborate across teams.
• Familiarity with SQL, BI tools (PowerBI, Looker, Tableau), or scripting languages (e.g., Python) is a plus.
• A proactive, problem‑solving approach with strong project management and communication skills.
• Solid understanding of advertising platforms, automation, tracking setup, and interest in new developments and trends.
• Fluency in English is required and German language is a plus.

Location: Berlin, Germany

Our Values

Forward Thinking: We embrace change and challenge the status quo.

Ownership: We take pride in our work and learn from our mistakes.

Unified Team: We foster collaboration, respect, and integrity.

Strive for Excellence: We set ambitious goals and pursue quality.

Why is think‑cell the right place for you?

We empower over 1.3 million users across 30,000 companies, including top consulting firms and major global enterprises. With offices in Berlin, Denver, Boston, London, Tokyo, and Dubai, we’re a diverse team of over 150 people, committed to innovation and excellence.

Think‑cell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth. We encourage applicants from all backgrounds to apply. Together, we can shape the future of productivity software. We can’t wait to see what you’ll bring to the team!