Product Marketing Specialist

Payments & Cards Network; Bochum; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading provider of transport solutions in North Rhine-Westphalia is seeking a Product Marketing Specialist. You will drive market presence through strategic research, campaign execution, and collaboration across teams. The ideal candidate has experience in B2B product marketing and fluency in English and German, along with strong analytical and organisational skills.

Qualifikationen

• Professional experience in product marketing, preferably in a B2B setting.
• Fluency in English and German is required.
• Strong organisational skills with a methodical approach.

Aufgaben

• Conduct market and customer research to identify trends and opportunities.
• Create and maintain target customer profiles and buyer personas.
• Support go-to-market strategy implementation.
• Develop compelling product value propositions.
• Plan and execute integrated marketing campaigns.
• Produce sales enablement content.
• Monitor campaign performance and provide optimisation recommendations.
• Collaborate with product, sales, and customer operations teams.

Kenntnisse

Market analysis

Customer profiling

Audience-focused communication

Campaign execution

Data-driven decision making

Interpersonal skills

Organisational skills

Jobbeschreibung

Product Marketing Specialist - North Rhine-Westphalia, Germany
Our client is a leading European provider of business-focused mobility and transport solutions, delivering innovative services that enable seamless movement of people and goods across the continent. With a growing portfolio of digital platforms and value-added services, they partner with organisations to optimise operational efficiency and improve customer experiences.

As part of their ongoing expansion, they are looking for a Product Marketing Specialist to help strengthen their market presence and drive adoption of their solutions.

Responsibilities as a Product Marketing Specialist:
In this role, you’ll take ownership of translating product innovation into market success. Your work will span market analysis, messaging, campaign execution, and sales enablement. Day-to-day responsibilities include:

• Conducting market and customer research to identify trends, needs, and opportunities.
• Creating and maintaining target customer profiles and buyer personas.
• Supporting the design and implementation of go-to-market strategies for new and existing offerings.
• Developing compelling product value propositions tailored to different customer segments.
• Planning and executing integrated marketing campaigns across multiple channels.
• Producing sales enablement content that equips commercial teams with impactful messaging.
• Monitoring campaign performance and providing actionable optimisation recommendations.
• Collaborating closely with product, sales, and customer operations teams to ensure alignment.

Qualifications/Required Skills for an ideal Product Marketing Specialist:

• Professional experience in product marketing, preferably in a B2B setting.
• Strong skills in market analysis and customer profiling.
• A creative approach to audience-focused communication and storytelling.
• Experience delivering marketing campaigns across different channels.
• Data-driven decision-making skills with confidence working to KPIs.
• Excellent interpersonal and teamwork skills.
• Fluency in English and German.
• Strong organisational skills, initiative, and a methodical approach to work.

Interested? Get in touch now!
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