Growth Marketing Senior Associate

Reliance Health; Deutschland; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A health technology company in Germany is seeking a Growth Marketing Senior Associate to lead multi-channel marketing campaigns aimed at customer acquisition and revenue growth. The ideal candidate has over 3 years of marketing experience, preferably in startups, and a track record of optimizing sales pipeline through marketing strategies. Competitive salary and a vibrant work culture are offered.

Leistungen

Work alongside industry leaders

Attractive salary and benefits

Great work-life balance

Qualifikationen

• At least 3 years of marketing experience.
• Startup and high-tech experience is advantageous.
• Proven record of marketing-driven sales pipeline growth.

Aufgaben

• Design and execute multi-channel marketing campaigns.
• Develop targeted marketing strategies for key accounts.
• Analyze the local market landscape and identify opportunities.
• Define local marketing goals and track success metrics.
• Monitor marketing budget and spending efficiency.
• Execute offline initiatives to drive regional growth.

Kenntnisse

Demand Generation

Account-Based Marketing

Market Strategy

Performance Optimization

Sales Collaboration

Creative Problem-Solving

Data Interpretation

Tools

Marketing Tools

Jobbeschreibung

Reliance Health aims to redefine healthcare accessibility, affordability, and delightfulness in Emerging Markets. Leveraging technology, we've built an integrated health system comprising affordable health insurance, telemedicine services, and a network of partner and proprietary healthcare facilities. This enables us to offer innovative healthcare solutions precisely when our users need them most.

We are looking for an experienced Growth Marketing Senior Associate who will join our Brand & Growth (B&G) division.

In this role, you will craft and execute marketing plans with your stakeholders that support customer acquisition and revenue generation goals. This includes leading media planning and buying and implementation for online and offline campaigns, executing offline events and activations, and working with strategic partners locally to achieve KPIs and drive net new pipeline for the Enterprise Sales team.

Responsibilities

• Demand Generation & Growth Campaigns: Design and execute multi-channel marketing campaigns, including events, webinars, digital campaigns, and roadshows, to drive customer acquisition and engagement. Typically across Paid, Earned and Owned media.
• Account-Based Marketing (ABM): Develop targeted marketing strategies to penetrate key accounts and accelerate pipeline growth.
• Market Strategy & Competitive Analysis: Analyze the local market landscape, identify opportunities, and refine positioning to strengthen brand presence.
• Marketing Goal Setting & Performance Optimization: Define local marketing goals, track key success metrics, and ensure alignment with broader marketing and sales objectives.
• Budget & ROI Management: Oversee marketing budget allocation, monitor spending efficiency, and optimize investments based on performance analysis.
• Field & Offline Marketing: Develop and execute offline marketing initiatives, integrating sales and marketing efforts to drive regional pipeline and revenue growth.
• Sales & Marketing Alignment: Serve as a key liaison between sales and marketing teams, ensuring cross-functional collaboration in planning and executing.

Requirements

• Minimum of 3 years of experience in marketing and/or in a management role.
• Experience working in a startup and high-tech environment is a big plus.
• Proven track record of delivering, accelerating, and expanding sales pipeline through marketing efforts.
• Exemplary communication skills without fear of over-communication – this role will require effective collaboration and coordination across the local market, stakeholders, and the centralized B&G team.
• Extremely organized and able to meet deadlines.
• Hands-on approach with integrated campaign development and execution.
• Significant experience in partnering with Sales to find effective and efficient ways to drive pipeline.
• Experience with marketing tools and software.
• Ability to collect and interpret both qualitative and quantitative feedback.
• Creative problem-solving skills.
• Adaptable and willing to learn new techniques.

Benefits

• Work alongside & learn from best-in-class talent
• Join a market leader within the Insurance space
• Attractive Salary & benefits
• Fantastic work culture
• Work and learn from some of the best in the industry
• Great work-life balance

To apply to this role, click the big purple "Apply" button on this page. If the pop-up is a profile or an email draft, send them a message per any requirements above. Otherwise, fill out the attached form.

Please DO NOT APPLY if you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements.

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