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At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

As the Director of Account Management and Marketing for Best Buy Express, you will work closely with our sales organizations to drive effective and integrated sales. Our team is the primary interface to the sales organization in our Retail Channels. This role brings new products to market (working collaboratively with Best Buy), provide support on value propositions and positioning; introduce and track revenue-generating programs; develop messaging for key accounts; and provide channel support and operation for our sales organization.

This is a high-impact leadership role requiring a customer-centric mindset, exceptional problem-solving, and the ability to translate complex business objectives into actionable marketing strategies.

The successful candidate will report to the Vice President, Retail at Bell.

• Lead a team which designs and delivers account management for the Best Buy Express Retail Channel, drives new channel to market, is a strong partner to our sales organization, leads sales enablement activities, and develops and maintains the market tracking of our products, offers, and programs.
• Oversee and refine the 4P marketing strategy for both Best Buy Express brand, ensuring alignment with organizational objectives.
• Go-to-market planning – help improve product roadmap/execution, new product introductions and alignment (working collaboratively with Best Buy Team) and on go-to-market programs across marketing and sales.
• Work closely with sales, retention, and distribution teams to ensure alignment throughout the full customer lifecycle, identifying opportunities to enhance the acquisition funnel and improve revenue retention.
• Collaborate to create seamless marketing-to-sales handoffs and conversion strategies, ensuring consistency in messaging and execution.
• Deliver the portfolio’s revenue objectives and profitability (EBITDA) objectives, including forecasting and managing demand.
• Provide competitive pricing intelligence and support for the business.
• Work with the marketing team to develop value propositions, sales tools and collateral.
• Increase awareness and efficiency and drive growth in key solutions areas through programs, offers and effective communications.
• Conduct regular performance analysis of various sales channels.
• Standardize and leverage tele-prospecting agencies to generate qualified leads; continue to engage sales in prospecting and funnel building.
• Manage overall customer contact strategy, improving targeting quality and process to ensure integrated messaging of all programs.
• Identify and pursue opportunities for simplification, cost reduction and/or improvement in the end-to-end product delivery.

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree is strongly preferred.
• 8–10+ years of progressive marketing experience with a proven track record of leading initiatives in fast-paced industries like telecommunications, technology, or retail.
• Expertise in managing the 4Ps of marketing, with a focus on Internet, wireless and Consumer electronic products.
• Exceptional strategic planning and project management skills with attention to both macro-outcomes and micro execution details.
• Strong knowledge of multi-channel marketing strategies and optimizing performance across platforms.
• Deep understanding of sales and retail industry including Consumer growth, partner relations and sales drivers
• Proven ability to establish strong controls and measures of accountability to ensure the team delivers on objectives and responsibilities.
• Analytical skills – strong analytical and problem-solving ability including excellent financial acumen.
• A proven leader who is committed to grow and develop high performance teams
• A team player, with the ability to partner with multiple stakeholders and a strong track record of driving performance improvements across a team of direct reports

• Effective planner who can communicate and motivate teams for desired results
• A desire to influence and promote change – results oriented
• Strategic thinker with ability to quickly identify and understand issues and opportunities in an environment that is highly dynamic and competitive
• Strong collaboration and stakeholder management skills, capable of influencing and aligning cross-functional teams.
• Results-oriented, with the ability to set and achieve ambitious targets under pressure.
• Presentation skills – this role will involve preparing and delivering presentations to executives both within Bell and to our customers/vendors/partners.
• Computer skills – in-depth knowledge of MS Office (primarily Excel and PowerPoint)
• Highly motivated and able to seek out innovative approaches to business challenges
• University degree in Business, Marketing, or a related area, Masters or Professional Designation is an asset.
• Excellent knowledge of telecommunications and consumer electronics products
• Strong capacity to learn and interest in Sales and Partner Retail
• Able to work with tight deadlines

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.

Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Mississauga || Canada : Ontario : Toronto || Canada : Quebec : Montreal || Canada : Quebec : Verdun
Work Arrangement: Hybrid
Application Deadline: 06/30/2025

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy ( see Phenom for details ) to learn more about how we collect, use, and disclose your personal information.