VP, Product & eCommerce

Potentia Human Resources Inc.; Vancouver; Hybrid; CAD 130,000 - 160,000; Full time

Job summary

A leading Canadian lifestyle brand seeks a Vice President Product & eCommerce to drive their product and marketplace strategies. The ideal candidate will lead cross-functional teams while fostering a values-driven environment. Responsibilities include defining product strategies, overseeing procurement and development, and monitoring business performance. The position, based in Vancouver with hybrid work options, offers a competitive salary of $130,000 to $160,000 and comprehensive benefits after a probationary period.

Benefits

Four weeks of vacation

Health and dental coverage

Mental health support program

Qualifications

• 10 years of progressive experience in product merchandising or category management in e-commerce, DTC retail or CPG.
• Proven success leading both product development and digital commerce strategy in a scaling business.
• Strategic thinker with a bias for execution.

Responsibilities

• Define and drive product strategy across all Jilly Box lines.
• Lead product lifecycle decisions from concept to pricing.
• Own top-line and margin performance across subscription boxes and e-commerce channels.

Skills

Product merchandising experience

Digital commerce strategy

Strong business acumen

Leadership skills

Proficiency with Shopify

Collaboration skills

Tools

Shopify

GA4

Job description

Our client The Jilly Box is a purpose‑led B Corp certified quarterly lifestyle subscription box and e‑commerce platform. Their goal is to bring joy and light into every home while lifting up Canadian women‑led and equity‑deserving brands. From curated products and storytelling to philanthropy and sustainability efforts The Jilly Box and the Jillian Harris team operate with heart intention and an entrepreneurial spirit.

As the brand continues to grow its community and expand its digital and retail footprint, The Jilly Box is seeking an experienced strategic and values‑driven Vice President Product & eCommerce to lead the future of their product and marketplace strategies.

As the VP Product & eCommerce you will be responsible for the vision, strategy and performance of The Jilly Box’s subscription business, limited edition boxes and e‑commerce marketplace. You will lead a talented cross‑functional team across product development, procurement, merchandising and vendor relations ensuring that every product partnership and purchase reflects their values and delivers an exceptional customer experience.

This role blends strategic leadership with hands‑on execution. You will bring a balance of creativity and business acumen driving innovation in product curation and digital merchandising while building a scalable infrastructure that supports growth, profitability and impact.

Key Responsibilities

• Define and drive the seasonal and long‑term product strategy across all Jilly Box lines: subscription box, limited‑edition boxes and e‑commerce marketplace.
• Partner with Creative and Marketing to align product mix, storytelling and launches with brand themes and business goals.
• Champion innovation in product development, exclusive collaborations and custom product lines experiences.
• Lead product lifecycle decisions from concept to pricing grounded in data trends and customer insights.
• Lead and mentor a cross‑functional team spanning Product, Merchandising and e‑commerce.
• Translate brand strategy and financial goals into clear roadmaps, KPIs and performance outcomes.
• Act as a key connector between Creative, Marketing, Operations, Finance and Systems to deliver seamless execution.
• Foster a culture rooted in collaboration, accountability and inclusion.

Procurement & Product Development Oversight

• Oversee seasonal box execution from supplier sourcing to final product delivery and quality assurance.
• Build and nurture supplier relationships, vendor onboarding and contract negotiations aligned with The Jilly Box’s values.
• Lead custom product development and packaging processes in partnership with Creative and Operations.
• Manage QC sampling and readiness for photo shoots and product launches.

eCommerce & Merchandising Strategy

• Own the strategy and performance of The Market by The Jilly Box.
• Develop merchandising plans that drive traffic, conversion and customer lifetime value.
• Partner cross‑functionally to plan launch calendars, seasonal refreshes and promotional strategies.
• Use analytics tools (Shopify, GA4, internal dashboards) to inform decision‑making and growth initiatives.
• Oversee site content, UX enhancements and digital merchandising to elevate the online experience.

Revenue Ownership & Business Performance

• Own top‑line and margin performance across both subscription boxes, limited‑edition boxes and e‑commerce channels.
• Monitor COGS, inventory turnover, sell‑through and cash flow.
• Develop and manage seasonal and promotional budgets in partnership with Finance and Operations.

Values Alignment & Impact Integration

• Ensure all product and sourcing decisions reflect The Jilly Box’s core values: trust, connection, community, diversity and impact.
• Champion ethical, sustainable and inclusive procurement practices in line with B Corp certification.
• Collaborate with internal teams to improve sourcing, packaging and supplier diversity.
• Support ongoing impact reporting and certification tracking.

You’ll Lead These Roles

• Procurement Manager – Oversees sourcing, vendor management and box budgeting.
• Product Development Specialist – Supports custom product creation, sampling and packaging execution.
• Office & Product Coordinator – Manages product samples, documentation and procurement coordination.
• eCommerce & Digital Merchandising Manager – Leads merchandising strategy, website operations and digital performance.
• Merchandising Manager – Manages product procurement, vendor relationships and negotiations.

The successful candidate can be based in either Vancouver or the Okanagan. This hybrid role requires travel to Kelowna monthly. This exciting opportunity offers a competitive salary ranging from $130,000 to $160,000 per year depending on experience. After a 3-month probationary period you will be eligible for a comprehensive benefits package that includes four weeks of vacation, health and dental coverage, team gifting perks and access to a robust mental health support program. If you’re a passionate storyteller who thrives in a fast‑paced, values‑driven environment and want to make an impact with a beloved Canadian brand, we’d love to hear from you!

Requirements

• 10 years of progressive experience in product merchandising or category management in e‑commerce, DTC retail or CPG.
• Proven success leading both product development and digital commerce strategy in a scaling business.
• Strong business acumen with a deep understanding of margins, inventory forecasting and ROI.
• Strategic thinker with a bias for execution; you know how to turn vision into results.
• Experienced people leader who builds trust, empowers teams and drives accountability.
• Collaborative, adaptable and purpose‑driven with a passion for supporting small and women‑led businesses.
• Proficient with tools such as Shopify, GA4 and (or similar platforms).

The recruitment process

• Video interview with Grace MacCoubrey (Potentia HR) and/or Kristy Calvert (Director, People & Culture).
• Interview with Jennifer Bickley (CFO) and Julie Horvath (VP of Operations).
• Interview with Julia Freeman (CEO). Case study presentation required at this stage.
• Meet & Greet with Tyler Evans (Co‑Founder) and Jillian Harris (Chief Creative Officer and Co‑Founder).
• Reference and security checks.
• Offer of employment.

The Jillian Harris Group of Companies is an equal opportunity employer. They are committed to equal employment opportunities regardless of race, colour, ancestry, religion, sex, age, disability, marital status, national origin or gender identity. They celebrate an inclusive work environment and welcome members of all backgrounds and perspectives to apply. They are committed to building a transparent environment where everyone feels heard, welcomed and included. They believe Diversity, Inclusion & Belonging are fundamental in their vision to create a better and more inclusive future and strongly encourage applications from members of groups with historical and/or current barriers to equity. They are committed to an inclusive, barrier‑free recruitment process providing accommodations to meet your needs. For any accessibility‑related requests, accommodations can be provided in all parts of the hiring process.