Vice President, Franchise Sales

Wyndham Hotels & Resorts; Remote; CAD 120,000 - 180,000; Full time

Job summary

A leading hotel franchising company is seeking a Vice President, Franchise Sales to lead franchise development across Canada. This role requires a results-driven leader to manage a high-performing sales organization, focusing on the entire franchise lifecycle—from strategy to deal execution. Ideal candidates will have management-level experience in franchise sales, proven success in closing high-value transactions, and strong financial and negotiation skills. Competitive compensation, benefits, and a focus on professional growth are offered.

Benefits

Competitive compensation

Best-in-class training and career development

Workplace flexibility

Team member appreciation days

Qualifications

• Management-level experience in franchise sales, commercial real estate development or hospitality.
• Proven track record of closing high-value franchise transactions.
• Strong financial acumen and negotiation skills.

Responsibilities

• Execute franchise sales strategy for Canadian region.
• Identify growth markets and develop prospecting strategies.
• Drive volume and quality of franchise agreements.

Skills

Management-level experience in franchise sales

Proven track record of closing high-value franchise deals

Strong financial acumen

Negotiation and communication skills

Understanding of the Canadian development landscape

Ability to build relationships

Education

College degree preferred

Job description

Why Wyndham?

Wyndham Hotels & Resorts is now seeking a Vice President, Franchise Sales in Toronto, Ontario (Remote).

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

The Vice President of Franchise Sales leads all franchise development activity across Canada, overseeing both conversion and new construction opportunities. This role is responsible for driving the region’s growth strategy through direct execution and leadership of a high-performing sales organization, including the management of direct reports. The Vice President owns the full franchise sales lifecycle—from market strategy and prospecting to negotiations, deal execution, and long-term relationship management—while serving as a key strategic partner to internal corporate teams. This position requires a results-driven, highly strategic leader with deep expertise in deal structuring, market development, and franchise sales execution.

What you\'ll do

• Execute the overall franchise sales strategy for the Canadian region across conversion and new construction brands.
• Identify priority growth markets and develop targeted prospecting and expansion strategies.
• Drive volume, velocity, and quality of franchise agreements to meet or exceed annual development targets.
• Lead, mentor, and performance-manage direct reports.
• Foster a high-performance, collaborative sales culture focused on disciplined execution and ethical deal-making.
• Personally source, qualify, negotiate, and close high-value franchise deals.
• Partner with legal and finance teams to structure franchise agreements aligned with brand and owner objectives.
• Own regional sales forecasting, pipeline management, and opening projections.
• Partner closely with brand, development services, construction, design, finance, marketing, and operations to ensure seamless execution from signing through opening.
• Build and maintain strong relationships with existing franchisees, multi-unit operators and developers.
• Represent the company at industry conferences, broker events, and franchise development forums.

You\'ll be successful if you have

• Management-level experience in franchise sales, commercial real estate development or hospitality
• Proven track record of closing high-value franchise or development transactions and exceeding quota
• Prior leadership experience managing sales leaders.
• Strong financial acumen with the ability to evaluate pro formas, ROI, and market feasibility.
• Exceptional negotiation, communication, and executive-level presentation skills.
• Deep understanding of the Canadian development landscape and franchise regulatory environment (preferred).
• Ability to build and maintain relationships.
• Excellent judgment in evaluating opportunities for the company.
• New construction development knowledge.
• Commercial real estate understanding.
• Commercial lending/banking acumen.
• Willingness to travel extensively across Canada.

Required Qualifications/Experience

• College degree preferred.
• A record of achieving quotas in a sales organization required.
• Valid driver’s license.
• Required to travel approximately 80% of the time (4 out of 5 days per week). Travel will be predominantly focused on lead generation and customer relationship management in Canada.

COMPANY OVERVIEW:

Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

Job Location: Toronto, Ontario (Remote)
Employment Status: Full-time