Sr. Marketing Specialist

Aylo Careers; Montreal; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A leading tech company in Montreal is seeking a Digital Marketing Specialist to join their fast-growing team. The role involves creating promotional strategies, optimizing campaigns, and driving user acquisition. The ideal candidate should have a bachelor’s degree in marketing and at least 2 years of digital marketing experience, coupled with strong analytical and organizational skills.

Qualifications

• 2 years of professional corporate experience required.
• Experience in creating promotional strategies.
• Ability to execute display advertising tactics.

Responsibilities

• Create promotional strategies to meet sales targets.
• Evaluate and improve effectiveness of campaigns.
• Conceptualize new SEO-centric ideas for user acquisition.

Skills

Analytical Mindset

Digital Marketing experience

Good organization skills

Good reporting and communication skills

Team work oriented

Education

Bachelor degree in marketing or similar field

Job description

Overview

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).

We are looking for an up-and-coming Digital Marketing Specialist to join a fast-growing team that is working on some internet’s leading websites doing A-Z digital marketing.

What you'll be doing

• Create promotional strategies to meet Product sales targets/KPIs
• Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations
• Evaluate and improve effectiveness of campaigns
• Analyze traffic sources and metrics to create test cases for revenue generation (PC/Mobile)
• Execute and monitor optimization and tests ideas
• Use A/B testing and optimization tools to drive revenue, recommend development of new landing pages, and recommend optimization and improvement ideas for current pages
• Monitor changes and benchmarking against online competitors
• Establish a continuous improvement process for our brand/campaigns
• Design, direct, and monitor solutions to acquire and retain users
• Report daily or monthly metrics & overall Sales
• Monitor traffic, keyword branding rankings, search engine deployments and general SEO functionality
• Conceptualize new SEO-centric ideas and optimizations and work with Product Manager and Monetization specialists to execute based on feasibility

What you'll need to be successful

Must haves

• Bachelor degree in marketing or similar field
• 2 years of professional corporate experience
• Analytical Mindset
• Digital Marketing experience
• Good organization skills
• Good reporting and communication skills
• Team work oriented

Nice to haves

• Copywriting Experience
• Adult industry knowledge
• Working on a medium or large company size
• Statistics or Math related education background

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content

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