Senior Content Designer

Rogers Communications; Fredericton; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A Canadian telecommunications leader is seeking a Digital Content Designer to produce engaging and user-centered content across various platforms. You will collaborate closely with cross-functional teams to ensure content aligns with the brand and enhances customer experiences. This role requires a bachelor's degree in a relevant field and at least 2 years of experience. Ideal candidates will have strong skills in analytics and project management, as well as a passion for storytelling and creating user-centric designs.

Benefits

Competitive salary & annual bonus

Flexible health and dental benefits

Stock matching programs

Paid time off for volunteering

Employee assistance program

Wellness programs

Qualifications

• 2+ years of experience as a digital content designer, content strategist, UX writer, or similar role.
• Proven ability to create clear, engaging, and on-brand content.
• Strong communication skills with attention to detail.

Responsibilities

• Produce user-centered content for digital platforms.
• Manage content timelines and coordinate with external partners.
• Analyze content performance using analytics tools and report insights.

Skills

Crafting engaging digital content

User-centered design

SEO best practices

Analytics tools proficiency

Project management

Education

Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field

Tools

Google Analytics

Adobe Creative Suite

CMS (various platforms)

Work management tools (Jira, Trello, Asana)

Job description

Our Technology team wakes up every day with one goal in mind – connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading‑edge technology. We drive large‑scale, complex, and high‑visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast.

Who We're Looking For

Reporting to the Senior Manager, Digital Content, you will collaborate with marketing, product, UX, and digital analytics teams to produce user‑centered content for customer‑facing and internal digital platforms (websites and mobile applications). From concept to execution, your work will ensure that every piece of content reflects the Rogers brand, supports customer journeys, and achieves measurable outcomes. If you are a creative problem‑solver with a passion for storytelling and an eye for detail, this role is for you.

Location

We are open to hire nationally. Primary location: 1 Mount Pleasant (083), Toronto, ON.

What You'll Do

• Content Strategy & Design
  • Craft and implement engaging, user‑first digital content that aligns with Rogers’ business objectives and brand guidelines.
  • Design and produce content for a variety of platforms, including websites, mobile apps, chatbots and internal applications.
  • Collaborate with cross‑functional teams (marketing, UX, product, analytics) to develop content that supports user journeys and enhances customer experiences.
  • Grow the Digital Content practice through the development of guidelines, libraries and content patterns.
• Content Creation & Optimization
  • Write, edit, and optimize content for clarity, consistency, and accessibility.
  • Ensure all content is SEO‑friendly, accessible (AODA‑compliant), and aligned with UX best practices.
  • Support personalization efforts by working with the Personalization and Optimization team to create content variations for A/B testing, multivariate testing, and content experiments.
  • Use analytics insights and data‑driven recommendations to continuously improve content relevance, engagement, and conversion rates.
• Project Management & Collaboration
  • Manage content production timelines, ensuring content is delivered on time and to a high standard of quality.
  • Coordinate with external partners, including design agencies and freelancers, to scale content production as needed.
  • Maintain content calendars and schedules to ensure timely delivery for digital campaigns, product launches, and ongoing updates.
• Performance Analysis & Reporting
  • Use tools like Google Analytics, Adobe Analytics, and CMS dashboards to track content performance and engagement.
  • Create performance reports and present actionable insights to stakeholders, offering recommendations for content improvements.
• Innovation & Continuous Improvement
  • Stay up to date on digital content trends, emerging platforms, and industry best practices.
  • Test new content formats, interactive experiences, and visual storytelling methods to ensure Rogers’ content remains fresh, relevant, and impactful.

What You Bring

• Proficiency in content management systems (CMS) and work management tools (Jira, Trello, Asana, etc.).
• Hands‑on experience with analytics tools (Google Analytics, Adobe Analytics) to measure and optimize content performance.
• Experience with design software (Adobe Creative Suite, Figma, or similar) to collaborate with UX designers on visual content development.
• Bachelor’s degree in Marketing, Communications, Journalism, Design, or a related field.
• 2+ years of experience as a digital content designer, content strategist, UX writer, or similar role.
• Retail & Telecommunications Expertise – Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.
• Proven ability to create content that is clear, engaging, and on‑brand across multiple digital platforms.
• Knowledge of SEO best practices and accessibility standards (AODA compliance).
• Strong writing, editing, and communication skills with a passion for delivering excellent user experiences.
• Ability to manage multiple projects with tight deadlines in a fast‑paced, dynamic environment.
• A creative mindset with a problem‑solving approach to content design.
• Strong interpersonal skills with the ability to build relationships and collaborate with cross‑functional teams.
• Attention to detail and a commitment to continuous improvement.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of resources, growth opportunities, discounts, and perks.

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & development opportunities
  • My Path self‑driven career development program
  • Rogers First priority in applying to internal roles of interest
• Wellness programs
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no‑cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity‑deserving groups including People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women.

To protect our people, brand and assets, a pre‑employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

All corporate employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in‑person connection strengthens our culture and drives industry‑leading performance.

At Rogers, we believe the key to a strong business is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We embrace our diversity, celebrate our different perspectives, and work towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.