SENIOR WRITER (HYBRID)

Green Shield Canada (GSC); Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A not-for-profit health provider in Toronto is seeking a Senior Writer to shape the corporate narrative. The ideal candidate will have over 7 years in executive communications, strong writing skills, and a background in health industry. This role involves crafting speeches, articles, and corporate reports to enhance the company's visibility and impact.

Qualifications

• 7+ years of experience in executive communications, speechwriting, content strategy, or journalism.
• Bachelor’s degree in Communications, Journalism, Professional Writing, or a related field.
• Experience in Health and Benefit Industry preferred.

Responsibilities

• Develop and evolve the enterprise-wide corporate narrative.
• Write speeches, op-eds, articles, scripts for the executive leadership team.
• Lead content strategy for corporate publications.

Job description

WHO WE ARE

When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.

We’re noble challengers, purposefully building a better way, and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

THE ROLE IN A NUTSHELL

We’re looking for a strategic, highly skilled Senior Writer to join our Corporate Communications team. This role will be instrumental in shaping and executing the company’s corporate narrative — crafting powerful, clear, and compelling content across executive thought leadership, speeches, long-form storytelling, event communications, and corporate reports.

The ideal candidate is both a strategist and strong executor: someone who will steward GreenShield’s corporate narrative, values, and strategic priorities in written form, capture our executive voices with precision, and lead complex writing projects like annual reports and thought leadership pieces.

Reporting to the Director of Corporate Communications and Change Management, this role is central to shaping GreenShield's voice and narrative — leading high-impact storytelling and high-visibility communications across key platforms, including:

• Narrative & Messaging Development
• In collaboration with Corporate Communications, develop and evolve the enterprise-wide corporate narrative, ensuring consistency across all internal and external channels.
• Build messaging frameworks to support strategic priorities, campaigns, and executive platforms.
• Executive Communications & Thought Leadership
• Write speeches, op-eds, articles, scripts, and talking points for the CEO and executive leadership team.
• Create high-impact thought leadership content that enhances the visibility and credibility of our leaders through media, speaking engagements, and digital channels.
• Event & Milestone Communications
• Lead the content development for internal and external events including town halls, leadership forums, and key industry appearances.
• Craft supporting materials (remarks, scripts, presentation narratives, video scripts, etc.) aligned with the tone and intent of the moment.
• Collaborate with the lead planner on event marketing communications to increase registration and engagement.
• Corporate Publications
• Lead the content strategy, writing, and editorial oversight for the company’s corporate reports and other publications.
• Collaborate with key internal stakeholders to translate data and disclosures into accessible, engaging narrative content.
• Ensure reports are cohesive, on-brand, and aligned with strategic messaging.
• Editorial Leadership
• Manage and edit written materials across the Corporate Communications portfolio to ensure tone, clarity, and alignment with narrative frameworks.
• Act as a trusted partner to internal stakeholders, providing writing expertise and editorial direction on key initiatives.

WHO WE'RE LOOKING FOR

Experience:

7+ years of experience in executive communications, speechwriting, content strategy, or journalism.

Education:

Bachelor’s degree in Communications, Journalism, Professional Writing, or a related field.

Knowledge of:

Communication Strategies and Tactics

Current social media trends, emerging platforms, and industry best practices

Health and Benefit Industry Experience Preferred

Asana Work Management Tool

Digital platforms and trends, and can identify how these can be leveraged for GreenShield’s communication requirements

Skills:

An articulate and strategic communicator with a strong command of written expression across formats—from executive speeches and opinion pieces to internal memos, thought leadership, and social content.

Highly skilled at capturing and translating executive voice, tone, and intent into compelling narratives that resonate with diverse audiences.

Experienced in crafting clear, high-impact messaging in fast-paced, high-stakes environments, often with limited direction or shifting inputs.

Meticulous in editing and refining language for clarity, consistency, and impact, with an eye for both the big picture and the smallest details.

Driven by purpose-led storytelling and motivated to help organizations define and elevate how they communicate their vision, values, and impact to the world.

Abilities:

Proven ability to write for senior executives, distilling complex information into clear and compelling stories.

Demonstrated experience developing and delivering long-form content including annual reports, ESG reports, and corporate narratives.

Outstanding writing and editing skills across multiple formats and audiences.

Strong understanding of corporate reporting requirements and experience collaborating with cross-functional teams.

Ability to manage multiple priorities in a fast-paced environment with discretion and sound judgment.

Collaborative and confident communicator who can build trust and influence at the executive level.

A robust sense of humour required – we are deadly serious about humour.

THE CULTURE

We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.

Where your voice is heard and valued.

Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter, and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives, and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements; it's about making a difference together.

Here’s to Better Health for All!

A FEW MORE DETAILS

Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity, and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through [e-mail]. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities, or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).

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