Senior Marketing Specialist, Events & Activations

Vancity; Vancouver; Hybrid; CAD 76,000 - 95,000; Full time

Job summary

A member-owned credit union is seeking a Senior Marketing Specialist, Events & Activations, to lead planning and delivery of high-impact events. This role requires 5-7 years of experience in experiential marketing and stakeholder management, with a strong focus on creating inclusive and sustainable community experiences. The position offers a salary range of $76,500 to $95,000, flexible benefits, and a hybrid work environment. Join a team dedicated to social justice and community impact.

Benefits

Customizable benefits

Generous vacation

Immediate health coverage

Defined benefit pension

Extra stat holidays

Qualifications

• 5-7+ years of experience in experiential marketing and event execution.
• Demonstrated strength in event strategy and production.
• Working knowledge of sustainability considerations and inclusive practices.

Responsibilities

• Lead planning and execution of high impact events.
• Liaise with stakeholders and manage vendor relationships.
• Ensure brand-aligned experiences across all event touchpoints.
• Manage budgets, contracts, and compliance requirements.
• Set KPI frameworks and produce impact reports.

Skills

Experiential marketing

Community engagement

Event strategy

Stakeholder management

Vendor management

Project tracking tools

Education

Post Secondary Education/Diploma

Tools

Digital tools for project tracking

Job description

Overview

Vancity is a member-owned credit union built on the principles of inclusion, social justice, and community impact. Since 1946, we’ve worked to challenge the status quo, break down barriers, and build a more equitable future. With bold commitments—including becoming net-zero by 2040 across all mortgages and loans—we are championing financial resilience, climate action, and belonging for our members and communities.

As the largest private sector Living Wage Employer in Canada and home to a team of 2,300 passionate employees, Vancity offers competitive rewards and benefits, diverse career pathways, and the opportunity to be part of something bigger.

Your Role

Your Role in Supporting Our Members: We’re looking for a Senior Marketing Specialist, Events & Activations to lead the planning and delivery of Vancity’s most visible, high impact events and community activations. You will translate brand and community priorities into memorable, values aligned experiences, elevating how Vancity shows up at marquee moments, partnerships, and local activations. You’ll partner closely across Marketing, Brand, Branches, Partnerships, and Creative Services to ensure every detail reflects Vancity’s values and strengthens community connection.

This is a fulltime role with hybrid flexibility, primarily based at Vancity’s head office. You will be required to attend the events and activations you lead across the province, with travel required to Toronto from time to time. These events may take place on weekends or evenings.

How You’ll Make an Impact

• Leading end-to-end strategic planning and execution of owned and marquee events objectives, experience design, production schedules, run-of-show, onsite leadership, and post-event measurement.
• Liaising with internal stakeholders and external vendors to align deliverables, quality standards, and timelines; owning briefs, statements of work, and on‑site coordination.
• Ensuring brand-aligned experiences across all touchpoints (collateral, signage, staffing, merchandise), in partnership with Creative Services, so our presence is consistent, accessible, and values driven.
• Supporting sponsorship activations with key community partners, adapting playbooks to each partner’s audience and goals while safeguarding Vancity’s brand and community impact.
• Collaborating with Branch teams on activation toolkits and scalable templates that branches can deploy confidently.
• Managing budgets, contracts, risk logs, permits/insurance, safety and accessibility requirements, and reconciliation.
• Setting KPI frameworks (e.g., attendance, engagement, lead capture, brand lift), producing impact reports and debriefs, and codifying learnings into future playbooks.
• Coaching and directing coordinators, vendors, and brand ambassadors to deliver polished, high‑impact on‑site experiences.
• Coordinating with Social Media to capture and amplify live event content and member stories across channels.

What You’ll Bring to the Team

• 5–7+ years of experience in experiential marketing, community engagement, events, partnerships, or related fields, with a track record of delivering complex, high‑visibility events.
• Demonstrated strength in event strategy, production, and vendor management, including run‑of‑show leadership and on‑site problem solving.
• Experience building activation strategies, playbooks and scalable templates; familiarity with collateral, signage, and merchandise planning.
• Proficiency with digital tools for project tracking, communication, budgeting, and reporting; data‑informed approach to measuring impact.
• Strong stakeholder management and the ability to align cross‑functional teams toward clear objectives and quality standards.
• Working knowledge of accessibility and inclusive event practices, sustainability considerations, and community‑first engagement.

You’ll Thrive Here If You Are

• A strategic thinker and hands-on experience designer who can connect brand values to powerful community moments.
• A clear, confident communicator and relationship builder who represents Vancity with care and credibility.
• Calm under pressure, solutions‑oriented, and energized by turning complexity into organized, repeatable excellence.
• Adaptable, curious, and comfortable navigating ambiguity in a fast‑moving, mission‑driven environment.
• Passionate about inclusion, sustainability,community impact and motivated to make Vancity’s values tangible.

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don\'t perfectly align with those listed.

What You’ll Earn

This role offers a salary range of $76,500 to $95,000. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements

Why You’ll Love Working Here

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: We’re the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers.
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
• Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time.
• Extra Stat Holidays: In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness.
• Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from.
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone.

Vancity Talent Programs

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

At Vancity we’re committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at [e-mail]. We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.

Qualifications

Preferred

Post Secondary Education/Diploma

Post Secondary Education/Diploma