Senior Advisor, Content Writer

Element Fleet Management; Toronto; On-site; CAD 76,000 - 105,000; Full time

Job summary

A leading fleet management company in Toronto is seeking a Senior Advisor, Content Writer. This role involves driving content strategy to enhance brand visibility across various media channels. The ideal candidate possesses strong B2B writing skills and SEO expertise, with at least 5 years of relevant experience. Benefits include health coverage and paid time-off programs.

Benefits

Comprehensive health and welfare benefits

Paid time-off programs

Culture of innovation and empowerment

Qualifications

• 5 years of experience in communications, content development, SEO and marketing.
• Demonstrated ability to work effectively with all levels of the organization.
• Ability to influence and manage projects.

Responsibilities

• Lead the writing and editing of content for AI/SEO strategies.
• Monitor AI traffic and update/create content to maintain visibility.
• Partner with sales and marketers to transform insights into content.

Skills

B2B writing

SEO expertise

Project management

Education

Bachelor’s Degree

Tools

Semrush

Job description

Get started on an exciting career at Element!

Element employees make a difference in the lives of others every day. We are re‑defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like‑minded people on our team.

About the Role

We’re looking for a skilled B2B and SEO professional to join our team as Senior Advisor, Content Writer. In this role, you will be a key member of the Element Fleet Management Content Marketing team, focused on advising on and executing the SEO and AEO strategy and working with cross‑functional teams to align across multiple media channels for prospects, our clients, and driver audiences. We are looking for a star with excellent B2B writing and communications skills and deep SEO expertise, ready to make an impact on the culture, brand, and growth of an industry leader in a rapidly changing environment. This role is key to ensuring the company remains visible on AI‑driven platforms and other search engines by leading the ideation and execution of content development plans.

What You’ll Do

• Lead the writing and editing of content to meet business needs and AI/SEO strategies, as well as obtain cross‑functional alignment. This includes blogs and landing pages, as well as emails, e‑books, case studies, webinars, web ads, infographics, etc.
• Identify, source and validate content opportunities from across the business and by performing keyword research. Consistently monitor AI traffic and responsively update or create new content to maintain brand visibility within AI search results.
• Partner with campaign strategist, sales, and product marketers to transform insights into easy‑to‑understand content and manage workflows to meet editorial and campaign deadlines.
• Monitor search engine positions, SERP features, and AI overviews and search results and proactively plan ways to improve brand visibility.

Basic Qualifications

• Education: Bachelor’s Degree
• 5 years in communications, content development, SEO and marketing
• Experience with Semrush or other SEO tools required.
• Demonstrated ability to work effectively with all levels of the organization, as well as external parties (i.e., Creative and media agencies).
• Ability to influence
• Project management skills.

Preferred Qualifications

• B2B Experience

Location

Toronto, Ontario

The hiring base salary range for this position is $76,300 to $104,900 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.

What’s in it for You

• A culture of innovation, empowerment, decision‑making, and accountability
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
• Additional benefits and amenities, including paid time‑off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, genetic information, sex, gender identity, sexual orientation, age, marital status, family status, ancestry, national origin, citizenship, physical or mental disability, veteran status, military obligations or any other characteristic protected by federal, state and local laws. Disability‑related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to [e-mail] or call (800) 665‑9744.