SEM Specialist (In Chile)

Busbud Inc; Remote; CAD 60,000 - 80,000; Full time

Job summary

A global mobility group is seeking an SEM Specialist to maximize ROI in paid search campaigns. The ideal candidate will have over 2 years of SEM experience and be proficient in managing PPC campaigns across platforms like Google and Bing. Responsibilities include tracking analytics, managing budgets, and optimizing campaigns. This role offers a remote-first culture with flexible work arrangements and comprehensive health benefits, making it suitable for those looking for balance and influence in a growing company.

Benefits

Comprehensive health benefits

Flexible work model

Remote-first culture

Qualifications

• 2+ years of proven SEM experience and success managing PPC campaigns.
• Strong analytical skills and experience generating SEM reports.
• Familiarity with HTML, CSS, and JavaScript development.

Responsibilities

• Execute tests, collect and analyze data to maximize ROAS.
• Manage campaign expenses and report on website analytics.
• Optimize copy and landing pages for SEM campaigns.

Skills

SEM experience

e-Commerce experience

Performance marketing

Analytical skills

Google Ads experience

Communication skills

Education

BS/MS degree in Marketing or quantitative field

Tools

Google Analytics

Google Ads Editor

Audience Signals

Job description

About us

At Recorrido, we are proud because we are the largest OTA for ground travel in Chile! That's not all: We are expanding in LATAM and have revolutionized the intercity bus industry, making a real positive impact on the lives of millions of people who travel by bus every month. What sets us apart is our commitment to not only serving travelers but also supporting bus operators. We work hand in hand with bus companies, enhancing the passenger experience, and ensuring their success.

We merged with Busbud (www.busbud.com), a leading global mobility group which operates a B2C marketplace focused on ground travel where travelers can book intercity bus & train tickets on over 3 million routes in 80+ countries worldwide. This partnership brings us a wealth of global expertise and resources, giving our employees the opportunity for personal and professional growth in a highly diverse environment in terms of culture and processes, expanding their market scope, having greater potential for innovation, among various other factors.

The role

We’re searching for an SEM Specialist with proven success executing tests, collecting and analyzing data, and identifying trends and insights to achieve maximum ROI in paid search campaigns. The successful candidate will be responsible for tracking, reporting, and analyzing website analytics, pay‑per‑click (PPC) initiatives and campaigns, managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

What you can expect from this opportunity

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROAS in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

How can you impress us

• 2+ years of proven SEM experience, e‑Commerce experience, and success managing PPC campaigns across Google and Bing
• Well‑versed in performance marketing, conversion, and online customer acquisition
• Up‑to‑date with the latest trends and best practices in search engine marketing
• In‑depth experience with data feeds, Google Ads Editor, Audience Signals, and Performance Max Campaigns
• Experience with website analytics tools (e.g., Google Analytics, Amplitude, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, test‑driven field
• Comfortable with technology & Google Suite
• We’re global – multiple languages is an asset

What’s in it for you

• Impact: Tackle meaningful, high‑impact challenges daily, with a great group of peers, from scaling systems & teams and launching new products to solving complex problems that shape the future of our organization & industry.
• Influence at scale: Play a key leadership role at a company undergoing rapid growth and global expansion.
• Remote‑first culture: A collaborative, inclusive culture built for distributed teams.
• Flexible work model: Manage your schedule in a way that supports high performance and personal balance.
• Health benefits: Comprehensive medical, dental, and vision coverage.
• Work from everywhere

Busbud is committed to equal employment opportunities for all employees and providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.