Responsable Marketing | Growth Marketing Manager

Valsoft Corporation; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading technology firm in Montreal seeks a Growth Marketing Manager to drive brand awareness and customer acquisition. Ideal candidates have extensive B2B marketing experience, particularly in fintech and SaaS sectors. Responsibilities include strategy development, managing campaigns, and analyzing market trends to optimize results. Join a dynamic team and contribute to business growth with competitive salary and career advancement opportunities.

Benefits

Competitive salary

Performance-based incentives

Career advancement opportunities

Qualifications

• 5+ years experience in B2B marketing, ideally in fintech, SaaS, AI, or payments.
• Experience with rapid client acquisition in go-to-market contexts.
• Ability to analyze data and translate insights into actionable marketing strategies.

Responsibilities

• Develop data-driven marketing plans for SADIE.
• Enhance brand visibility through various marketing initiatives.
• Manage digital advertising campaigns across platforms.

Skills

B2B marketing expertise

Digital marketing

SEO/SEM proficiency

Content creation

Tools

HubSpot

Job description

About Sadie
Sadie is transforming how restaurants engage with their customers using AI-powered voice technology. Our intelligent voice agent, Sadie, answers phone calls 24/7 to take bookings, manage reservations, answer FAQs, promote specials, and drive upsells—all without putting pressure on front-of-house staff. Sadie integrates with the world’s leading booking engines and POS systems to deliver a seamless guest experience and operational efficiency.

We’re live in over 1,000 restaurants across Canada, the US, UK, Germany, and Australia, and we’re just getting started.

About The Role

We’re looking for a Growth Marketing Manager to join our Montreal team and help drive brand awareness, customer acquisition, and revenue growth across two fast-growing businesses in the AI and fintech sectors. This is a unique opportunity to shape strategy while remaining hands-on in execution.

The ideal candidate is a strategic, data-driven, and creative marketer with a solid understanding of growth channels and a passion for staying ahead of industry trends. You’ll work closely with leadership on high-level strategy while also managing day-to-day activities such as campaign execution, reporting, content creation, and digital channel management.

This role is a great fit for someone who is ambitious, curious, and thrives in fast-paced environments—someone who sets big goals, takes ownership, and delivers measurable impact.

What You’ll Do

• Develop and Execute Marketing Strategies
  • Design and implement data-driven marketing plans for SADIE
  • Align marketing efforts with overall business goals to drive customer acquisition and retention
• Develop and execute strategies to open the funnel and drive quality leads
• Implement tactics to expand our reach and engage the target audience
• Own the marketing function with the ability to lead in consultation with the business without requiring continuous guidance

Brand Positioning and Awareness

• Enhance brand visibility through digital, content, and event marketing initiatives
• Develop compelling messaging that differentiates both brands in their respective markets
• Establish social media followings and build brand advocacy
• Experience with marketing automation platforms (HubSpot preferred)
• Analyze campaign performance and adjust strategies to maximize ROI
• Monitor KPIs and adapt to ensure marketing strategies are delivered
• Provide regular reports to leadership with insights into performance and areas for improvement

Lead Generation and Performance Marketing

• Manage digital advertising campaigns across Google, LinkedIn, and other platforms
• Optimize SEO, SEM, email marketing, and social media strategies to drive conversions

Content and Communications

• Oversee the creation of high-quality content, including blogs, case studies, whitepapers, and press releases
• Ensure consistent branding and messaging across all channels
• Deliver a seamless user experience through optimization of marketing funnel touchpoints
• Collaborate with teams to create high-performance landing pages and collateral

Partnership and Event Marketing

• Identify strategic partnerships to expand reach and market presence
• Represent SADIE and ValPay at industry events, trade shows, and networking opportunities

Customer and Market Insights

• Analyze customer behavior, competitor activity, and market trends to refine marketing strategies
• Use data-driven insights to optimize campaign performance and ROI

What You Bring

• 5+ years experience in B2B marketing, ideally in fintech, SaaS, AI, or payments
• Ideally, 2+ years SaaS software marketing experience
• 5+ years digital marketing experience, 2+ years international marketing experience
• Proven track record of lead generation and revenue growth through marketing
• Proven experience with rapid client acquisition in go-to-market or new product context
• Expertise in digital marketing, paid media, SEO, and marketing automation tools (HubSpot a plus)
• Strong storytelling and content creation skills to drive engagement and conversion
• Experience with event marketing and industry networking
• Ability to analyze data and translate insights into actionable marketing strategies
• Ability to execute on a limited budget
• Strong work ethic, organized and focused
• English fluency is an asset
• Legally authorized to work in Canada

Why Join Us?

• Be part of two high-growth companies at the forefront of AI and fintech innovation
• Lead and own the marketing function with autonomy and strategic impact
• Work closely with the leadership team to drive real business growth
• Competitive salary and performance-based incentives
• Opportunity for career advancement as the companies continue to scale