Rental Sales Representative

Westerra Equipment; Abbotsford; On-site; CAD 50,000 - 70,000; Full time

Job summary

A recognized equipment rental company in Abbotsford is seeking a Rental Sales Representative. This role involves building relationships with clients, managing rental sales leads, and utilizing Salesforce for account management. The ideal candidate will have 2-5 years of sales experience in the construction or equipment rental sectors, be customer-focused, and possess strong negotiation and communication skills. A valid driver's license is necessary for local travel. Join a team dedicated to delivering results while supporting the community.

Benefits

Opportunities for growth

Safety training provided

Qualifications

• 2-5 years of successful sales or rental experience in construction or equipment.
• Knowledge of the sales process and proven decision-making abilities.
• Valid driver’s license and clean driver’s abstract.

Responsibilities

• Build relationships and drive revenue with assigned accounts.
• Create proposals and quotations consistent with the company brand.
• Utilize Salesforce for customer interaction management.

Skills

Negotiation skills

Customer focus

Presentation skills

Sales process knowledge

Education

Post-secondary education in a related discipline

High school diploma

Tools

Salesforce

Job description

Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted name in the industry, Westerra Equipment has been selling, renting, and servicing equipment across British Columbia, while also providing safety training to ensure effective machinery operation. We offer a wide range of equipment for industries like warehousing, milling, construction, drilling, and environmental processing. Join our team of People-Focused Problem Solvers and build a career where your contributions truly make a difference!

Key Responsibilities

Account Management

• Builds relationships and drives revenue with prospected and assigned accounts.
• Manages rental sales leads, contacts prospects, opens new accounts and generates profitable revenue by providing full-service account management.
• Successfully negotiate and close deals.
• Develop and/or maintain strong business relationships with clients and others in the industry.
• Travel in the assigned territory for in-person meetings with customers.

Knowledge of our Products

• Articulate features, services and benefits that are in line with customer needs.
• Be knowledgeable and present customers with the dealership’s full-service rental offerings, including short‑ & long‑term and rent‑to‑purchase options.
• Conduct product demonstrations and sales presentations in a professional manner.

Proposals creation and CRM documentation

• Create proposals and quotations in a professional manner that is consistent with the company brand.
• Identify creative solutions to exceed client expectations.
• Utilize Salesforce to its full potential to log, track and manage customer calls, prospecting, leads, etc.
• Analyze market conditions, competitive position, potential and current customer needs.
• Utilize online resources to maintain accurate records of sales calls, prospect interactions, client files and sales activity information.
• Responsible for personal productivity, using all company tools and systems to maximize revenue and continually accelerate growth.
• Regularly provide detailed and accurate sales activity information to the Sales Manager.

Conflict resolution and team player

• Successfully negotiate and close deals.
• Follow up with customers during & after the rental of equipment and attachments.
• Supports and participates in team sales initiatives by sharing information and providing support in account sales and service activities.
• Be a single point of contact for our rental customer and work closely with others in the business to ensure a team approach to achieve and maintain high client service levels.
• Other duties, as assigned.

Knowledge, Skills and Abilities

• Knowledge of the sales process and proven decision‑making abilities.
• Strong negotiation skills and high level of customer focus.
• Results driven.
• Excellent presentation and communications skills.

Training, Education and Experience

• 2‑5 years of successful sales or rental experience in construction, equipment, or similar.
• Post‑secondary education in a related discipline will be an asset.
• High school diploma.
• Valid driver’s license and clean driver’s abstract.

Values

• Build trust – with customers and each other.
• Be a team player – commit to working together to win.
• Be customer‑focused – “wow” customers, so they become raving fans.
• Support community – care for our people, our community and our planet.
• Deliver results – know what you need to do and get it done.

Working Conditions

The Rental Sales Representative is based out of the Abbotsford office and works 40 hours on average per week Monday to Friday. Regular local travel and some travel to the US will be expected.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third‑party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [e-mail].

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.