Remote Digital Experience Specialist - Canada

Brafton Inc.; Brampton; Remote; CAD 60,000 - 80,000; Full time

Job summary

A digital marketing agency is hiring a Remote Digital Experience Specialist to guide website redesign projects across Canada. This role requires a strategic and creative approach to enhance user-centric websites, improving brand identity and results. Ideal candidates will have experience in UX and familiarity with CMS platforms. Join a collaborative remote team focused on crafting impactful digital experiences.

Qualifications

• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing.
• Fluency in CSS is highly desirable.
• Understanding of the modern digital marketing landscape.

Responsibilities

• Analyze website performance metrics to inform strategic recommendations.
• Lead content audits and create reports.
• Develop intuitive navigation structures and information architecture.
• Design and build website content using platforms like WordPress and Webflow.

Skills

Detail-oriented

Strategic thinking

Creativity

Excellent communication skills

Proficiency with spreadsheets

Working knowledge of UX

Familiarity with CMS platforms

Experience with visual page builders

Education

Bachelor’s degree

Tools

WordPress

Webflow

HubSpot

Elementor

Job description

Overview

Remote Digital Experience Specialist - Canada

Remote Digital Experience Specialist - Canada

This is a remote, full-time contract position open to candidates across Canada. We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This keystone role focuses on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results. You’ll guide website redesign projects—from research and analysis through content structuring, page building, and testing, and contribute to broader UX, market research, and brand consultancy initiatives.

Key Responsibilities - Website Redesign & Optimization

• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
• Propose and implement A/B and multivariate tests to support continuous improvement

Key Responsibilities - Brand and UX Consultancy

• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

Essential Functions & Success Factors

• Deliver high-quality, on-spec work within established deadlines
• Communicate clearly and confidently with internal teams and client stakeholders
• Collaborate across departments including design, development, content, and SEO
• Track project progress in internal project management tools
• Review and edit deliverables from colleagues as part of peer-review workflows
• Maintain alignment with client goals and internal quality standards
• Assist with formatting, information synthesis, and reporting as needed

Additionally, this role may work toward

• Exploring and developing new service offerings, with the support of managers and senior colleagues
• Gaining insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing
• Collaborating with senior staff to develop in-house knowledge stores, policies and processes
• Working closely with Brafton's development team, CMS, production teams and other departments toward timely and successful completion of tasks

Growth & Development Opportunities

• Contribute to the evolution of service offerings and internal processes
• Stay current with industry trends in UX, data analysis, and content strategy
• Help build knowledge libraries, templates, and best practice documentation

Required Skills & Experience

• Bachelor’s degree preferred
• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
• Excellent communication skills—written, verbal, and visual
• Proficiency with spreadsheets (e.g., Google Sheets, Excel)
• Working knowledge of UX, CRO, and content best practices
• Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
• Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
• Fluency in CSS is highly desirable
• Understanding of the modern digital marketing landscape

Time Allocation

• 70% Independent Contributor Work
• 20% Internal or Client Communications
• 10% Miscellaneous Tasks

Additional Requirements

• Access to reliable, professional-grade hardware and a stable internet connection
• Comfort working in a fully remote, deadline-driven environment
• Willingness to collaborate across time zones when needed

Ready to help shape the digital experiences of tomorrow? Apply now and join a team where strategy meets storytelling.

EQUAL OPPORTUNITY: Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.