Product Owner

DAC; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A global performance marketing agency is seeking a Product Owner to drive product strategy and manage the product lifecycle from inception to delivery. The ideal candidate will have 3-5 years in product strategy, strong communication skills, and experience in an Agile environment. Responsibilities include managing multiple projects, collaborating on detailed user stories, and ensuring alignment with the overall product roadmap. The role offers significant professional growth opportunities and competitive benefits.

Benefits

Competitive salary and comprehensive health benefits

Generous PTO

Opportunities for continued learning and professional development

Opportunities for professional development

Qualifications

• 3-5 years in a product strategy role.
• 5-7 years in a coding or analytical capacity.
• Certifications in Scrum methodologies are a plus.

Responsibilities

• Manage products from concept to production.
• Collaborate on product requirements and user stories.
• Oversee multiple projects in a fast-paced environment.

Skills

Communication skills

Experience in Agile environment

Digital expertise

Digital expertise

Job description

Move Your Career Forward with DAC as a Product Owner

Who We Are

We are DAC—a global full‑funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward‑thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Product Owner is the product’s key stakeholder; they are responsible for communicating customer/client needs and business product strategy and translating those needs into new products and features for the team to design. The Product Owner/Business Analyst must have a vision of what they wish to build and be able to communicate that vision to the team. This vision must be closely aligned with and seek direction from DAC’s overall product strategy and product roadmap. Accountable to the AVP/Sr. Director, Product, the Product Owner works closely with the Product Team to which he/she is assigned. The Product Owner is the primary stakeholder representative on the Project Team and is responsible for articulating successful product outcomes according to the needs of the customer, is accountable for managing and setting priorities for the product backlog to achieve business value and collaborates with the business, the customer and the Product Team.

Key Responsibilities

• Manage Initiatives/Products from concept to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally, product end of life
• Collaborate with internal teams to work on product requirements
• Represent the voice of the User and Business
• Measure and improve Product outcomes

What You’ll Do

• Develop and communicate key objectives, strategies and apply the data for a product to the Product Teams based on the Business Product Strategy and Vision.
• Manage and oversee multiple projects and competing priorities in a fast‑paced environment.
• Collaborate with technical staff and product marketing teams to document and translate desired business requirements into user stories for the Product Teams to implement.
• Work with project managers and technical leads to determining scope and priorities for sprint planning and product development cycles.
• Work with Creative UX resources on feature designs and User Interfaces.
• A strong understanding of end‑to‑end customer experience integration requirements and dependencies.
• Accountable for delivering in the Product Team and communicating the product needs with business partners and stakeholders.
• Coordinate feature releases; including User Acceptance Testing, documentation, training rollout sequencing and client communication.
• Manage and collaborate with cross‑functional teams, business partners and stakeholder management for a product(s).
• Develop and maintain prioritized backlog of user stories, epics and themes for implementation to ensure work focuses on those with maximum value that are aligned with the Product Roadmap.
• Work with key stakeholders across the organization to ensure successful product releases.
• Assists in the maintenance of digital products by assessing trouble‑tickets and resolving user/system issues related to the scope of their product.
• Understand the organizational strategy and Product Roadmap to ensure product backlog prioritization is in alignment.
• Support the creation of the Product Roadmap and assist in developing business cases.
• Identify opportunities and challenges and recommend options and solutions.

What You Bring

• 3‑5 years in a product strategy role.
• 5‑7 years of expertise in coding or developing a Business Analyst or Project Management related capacity.
• Experience working in an Agile environment, with an understanding of the Product Owner role considered a plus.
• Certified Scrum Product Owner (CSPO) is considered a plus.
• Strong communication/listening skills.
• Digital expertise and experience.

What You’ll Get

• Professional Growth: Work with top‑tier clients and cutting‑edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO, wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive, collaborative, and casual work environment.

How We Work

This role requires three days in‑office. Remote work is not available for this position.

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

At DAC we celebrate your contributions, provide you with opportunities, and support your total well‑being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work‑life programs, and employee assistance support. Full‑time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract‑specific affordability and organizational requirements.