PR Manager- Canada

Movember Careers; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A social impact organization is seeking a PR Manager to lead its annual PR strategy in Canada. You will drive media coverage, manage local PR agencies, and support campaigns aimed at improving men’s health. Candidates should have over 5 years of PR experience, strong writing skills, and a well-connected media background. French language skills are a requirement. This role offers a dynamic environment, promoting collaboration and positive impact. Hybrid working is available.

Benefits

Flexible working hours

No-ego, all-impact work culture

Diverse and inclusive community

Qualifications

• 5+ years of experience in PR.
• Experience managing multiple campaigns.
• French language skills required.
• Experience with celebrity talent.
• Ability to engage with C-level executives.

Responsibilities

• Craft annual PR strategy for Canada.
• Drive media coverage throughout the year.
• Implement global marketing approach locally.
• Support flagship Movember campaigns.
• Manage local PR agencies and freelancers.

Skills

5+ year’s experience in PR for leading brands

Experience managing a PR agency

French language skills (written)

Experience working with celebrity talent

Well-connected in the media world

Superior writing skills

Effective communication skills

Experience building PR strategies

Organized and adept at managing timelines

Strong self-starter

Tools

Meltwater for media tracking

Social media tools

Job description

Men are dying too young - and it doesn’t have to be that way.

Around the world, men are facing a health crisis: prostate cancer, testicular cancer, poor mental health and suicide. At Movember we’re on a mission to change the face of men’s health by making it easier for men to talk, act and live longer healthier lives.

Every project, every campaign, every idea adds up to real change. You’ll be part of a mustache-powered crew who believe making an impact and having fun should go hand in hand. Your mission is calling.

DO GOOD.Work for Movember.

Your Mo-Mission (should you choose to accept it):

The PR Manager is responsible for crafting an annual PR strategy for Canada for Movember’s annual campaign and proactively driving media coverage throughout the remainder of the year. This role works closely with the local marketing, , advocacy, partnership and development teams, and laises with global PR and program colleagues. The main objective is to successfully implement the global marketing approach in line with the local country strategies as it relates to Public Relations, including the management and monitoring of local PR agencies and freelancers where applicable.

The focus of this role will be driving awareness of the Movember brand during the entire year, highlighted by activity supporting our flagship Movember campaign (Sep-Nov) driving registrations and raising funds. In addition, they will support key Global Impacts campaigns focused around our core cause areas including Prostate Cancer, Testicular Cancer, Mental Health & Suicide Prevention. The PRM will champion the Canadian campaigns internally at Movember, ensuring that agencies and partners have the tools they need to drive national and regional media coverage and instigate brand building initiatives leveraging traditional and new tactics that connect and engage our target audiences.

No Moustache Required - but the following are:

• 5+ year’s experience in PR for leading brands
• Experience managing a PR agency and/or multiple campaigns for clients
• French language skills (written/reading required, verbal an asset)
• Experience working with celebrity talent and spokespeople
• Experience in engaging with C-level suite and different stakeholders
• Well-connected in the media world, showing real understanding for earned media and how they work with other types of media. Passionate about the news cycle and media trends.
• Superior writing skills, able to cover light to complex materials, telling a compelling story
• Experience building PR and Comms strategies and executing them from start to finish
• Experience developing content creator campaigns from inception to measuring and reporting
• Effective communication skills to influence outcomes with obsessive attention to detail
• Comfortable doing all tasks that range from tracking coverage to developing and implementing strategic plans
• Ability to make sound decisions quickly and efficiently
• Extremely organized and adept at managing timelines, budgets, and reporting
• Strong self-starter able to work independently or as part of a team
• Intimate and broad knowledge of the Canadian media landscape
• Experienced and savvy in social media practises and tools (Instagram, X, Facebook, TikTok, LinkedIn, YouTube)
• Proficiency in Meltwater for media tracking and evaluating performance.
• Ability to provide proactive updates without bring prompted.

Not Mission Critical -but for extra bonus points:

• Experience working with marketing, brand and content teams
• Media training experience
• Experience working in an agency environment
• Experience working in health/policy and advocacy/non-profit sectors

GOOD CAUSE:
Working for Movember, you’ll help turn ideas (and moustaches) into millions for men’s health. Every bit we raise changes the face of men’s health by funding research, improving treatments, and supporting programs that help save lives.

We’re even shaping government policies on men’s health worldwide. By meeting directly with lawmakers, and helping them understand how more investment on men’s health benefits not just men, but all the communities they serve.

GOOD VIBES:We love weekends. That’s why our Fridays finish early for nine months of the year. But we also love our office vibe. Because here, it always feels like something big is about to happen. Be it an office-wide surprise birthday party (with cake!) or an open invite for all to hit the pub.

Come the hairy season, the energy cranks up. We’re talking celebrity visits. Live stunts on-site for TV and radio. And when we hit a fundraising milestone, the office gong might even go off. But, for those who prefer calm, no probs: hybrid working means you work where you feel best.

GOOD CREW:
Spoiler alert: we’re a no-ego, all-impact crew. That means everyone gets a say, from new starters to those leading the charge. Collaboration over hierarchies, curiosity over rigid process. And it’s true across all our offices worldwide. We work as one, sharing expertise and celebrating wins. All in the name of making the biggest impact across the globe. United, we Mo.

Boy, do we know the feeling of being judged. (Over how we look, and other things that shouldn’t matter.) Being different is how we started. And it’s also helped us raise $1 billion for men’s health. So, we know the power of diverse experiences, skills and perspectives.

Movember is committed to promoting a diverse and inclusive community and workplace - a place where we can all be ourselves, and each have the equal opportunity to succeed and be recognised for our unique contribution. We value the experiences, skills and perspectives of all individuals and actively encourage applications from people with diverse backgrounds. We make recruitment decisions based on applicants’ skills, experience, and knowledge, ensuring all applicants are treated fairly. Reasonable accommodations are also available on request for differently abled candidates taking part in all aspects of the selection process.

A quick note on AI
We use our AI mate Joel to help with the first stage of screening. It lets more great candidates move past the application stage and into the process faster. Don’t worry though, real humans make all the final decisions. And if you’d rather skip Joel and chat with a recruiter instead, you’ll always have that option.

Do you want to DO GOOD?
If so, we’d love to hear from you.