Performance Marketing Specialist

Creator; Vancouver; Hybrid; CAD 55,000 - 70,000; Full time

Job summary

A leading influencer marketing platform is seeking a Performance Marketing Specialist to drive lead generation through paid media and conversion optimization. Responsibilities include managing ad campaigns, creating landing pages, and optimizing email sequences. The role offers a hybrid work model and a starting salary of $55,000 to $70,000, alongside a comprehensive benefits package.

Benefits

Health, dental, and vision insurance

Flexible work schedule

Opportunities for professional growth

Qualifications

• 2–4 years of B2B SaaS or demand generation experience.
• Experience delivering measurable ROI through paid campaigns.
• Familiarity with email marketing and CRM platforms.

Responsibilities

• Plan and optimize paid ad campaigns across platforms.
• Create landing pages ensuring strong conversion rates.
• Implement website CTAs for lead capture.
• Build automated email nurture sequences.
• Monitor campaign performance and provide insights.

Skills

B2B SaaS demand generation

Google Ads

Meta Ads

LinkedIn Ads

Email marketing

CRM systems

A/B testing

SEO tools

Tools

Klaviyo

Salesforce

HubSpot

WordPress

SEMrush

Job description

Overview

Company: Creator.co

Job Title: Performance Marketing Specialist

Location: Hybrid

Company Overview: Join Creator, the ultimate influencer marketing platform trusted by global brands like Nike, Oakley, Best Buy, and Amazon. We empower brands to reach millions and turn influence into measurable impact—tracking every step from social engagement to sales, all in one seamless platform.

We’re seeking a data-driven marketer to own our lead generation funnel through paid media, conversion optimization, and lead nurturing. This role will drive traffic, capture leads, and turn them into qualified opportunities through smart targeting and automation.

Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google, LinkedIn, and Meta.
• Create and test landing pages, ensuring strong conversion rates and SEO best practices.
• Implement and optimize website CTAs to maximize lead capture.
• Build and manage automated email nurture sequences that convert leads to demos/trials.
• Monitor campaign performance, track KPIs (CPC, CPL, MQL → SQL), and provide actionable insights for continuous improvement.
• Research, build, and segment lead lists for targeted outreach and remarketing.
• Collaborate with sales to align campaigns with pipeline goals.
• Work with Content Marketing and design to develop ads that convert.
• Conduct keyword research, monitor search rankings and performance analytics to identify growth opportunities.

Qualifications

• 2–4 years of B2B SaaS or demand generation experience.
• Delivered measurable ROI through paid campaigns on Google, Meta, and LinkedIn.
• Familiarity with email marketing platforms (e.g., Klaviyo).
• Experience working with CRM systems (e.g., Salesforce, HubSpot CRM, or similar) to manage and track lead flow.
• Experience with landing page systems and website CMS (e.g., HubSpot, WordPress, Unbounce) to build and optimize for lead capture.
• Strong analytical skills and comfort with A/B testing.
• Excellent communication and project management skills.
• Proficiency with SEO tools (e.g., SEMrush, Google Search Console) and ability to apply insights to campaigns.

What we offer

• A competitive salary and benefits package (health, dental, and vision insurance)
• A vibrant, dog friendly office in downtown Vancouver with the flexibility of remote work 2 days per week
• An inclusive environment with a team of passionate and talented individuals
• Opportunities for personal and professional growth, with access to industry events and conferences
• A supportive company culture that values collaboration, innovation, and communication
• The opportunity to participate in the scaling up of a thriving company including the professional and personal upside that comes with it

compensation

Compensation Range: We offer a starting salary of $55,000-70,000

Total compensation includes salary, bonus, benefits, and other perks