Performance Marketing Manager

Snore MD; Remote; CAD 80,000 - 90,000; Full time

Job summary

A growing healthcare provider in Alberta is seeking a Performance Marketing Manager to lead its digital marketing initiatives. The successful candidate will develop and execute multichannel campaigns ensuring measurable patient bookings and online sales. With a focus on analytics, they will utilize tools like GA4 and Looker Studio to interpret data and drive results. Candidates should possess 5+ years of experience in managing paid media campaigns and have strong proficiency in using modern marketing tools. The role is remote within Alberta or British Columbia.

Benefits

Competitive Salary

Extensive Benefits Package

Career Longevity

Strong Corporate Support

Qualifications

• 5+ years managing paid and social media campaigns across multiple platforms.
• Strong proficiency in GA4 and Looker Studio with actionable insights delivery.
• Exceptional analytical and communication skills.

Responsibilities

• Lead paid media strategy and optimization for digital growth.
• Develop and optimize multi-channel campaigns.
• Own budget allocation, forecasting, and performance accountability.

Skills

Paid media strategy

Analytics and optimization

Social media engagement

Communication skills

Creative testing

Audience targeting

Tools

GA4

Looker Studio

Google Ads

Meta (Facebook/Instagram)

Google Tag Manager

Job description

Performance Marketing Manager

Role Type: Full-Time, Permanent

Salary: CAD $80,000 – $90,000 base + performance bonus

Location: Remote (Alberta)

About Us: Driving Growth, Making an Impact

Snore MD isn’t just a healthcare provider — it’s a place to grow, innovate, and make measurable impact. With expanding clinics across BC and Alberta, and a growing ecommerce brand, we deliver solutions that improve lives while building trust, efficiency, and excellence.

Our culture is purpose-driven, collaborative, and results-focused. When our teams thrive, our business grows — and now we’re looking for a dynamic Performance Marketing Manager to own and scale our digital growth engine.

What We Offer

Great leadership deserves great rewards — and a long, fulfilling career starts with the right support:

• Competitive Salary: $80,000 – $90,000 per year (excluding bonuses)
• Extensive Benefits Package: Includes medical, dental, vision, RRSP matching, & fitness perks
• Career Longevity: Build a 10+ year leadership career where your contributions are recognized and rewarded
• Strong Corporate Support: You’re never alone — we’re here to help you achieve your goals

About the Role

As our Performance Marketing Manager, you’ll lead paid media strategy, execution, and optimization across Snore MD’s clinics and ecommerce brand. You’ll combine hands‑on performance expertise with strategic thinking, analytics, and AI‑driven tools to drive measurable patient bookings, online sales, and brand trust.

You’ll have the opportunity to fully own the performance marketing function, influence business strategy, and shape the way we reach and engage our audiences across multiple digital channels.

Paid Media Strategy & Execution

• Develop, execute, and optimize multi‑channel campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and Display.
• Plan and manage full‑funnel strategies guiding audiences from awareness → education → booking or purchase.
• Own budget allocation, forecasting, pacing, and performance accountability.
• Collaborate with the E‑commerce Manager on audience targeting, creative testing, and performance reporting.
• Conduct keyword research, audience segmentation, remarketing, and local clinic targeting.
• Build and maintain a test‑and‑learn framework for creative, messaging, landing pages, and offers.
• Leverage AI‑driven tools and platform automation to improve efficiency and results.

Analytics & Optimization

• Own GA4 and Looker Studio dashboards for clinics and ecommerce.
• Ensure accurate conversion tracking (forms, calls, bookings, transactions).
• Report weekly and monthly KPIs including CPA, ROAS, and cost per booking.
• Translate data into actionable insights for creative, messaging, targeting, and landing pages.
• Deliver concise monthly “Growth Snapshot” reports highlighting results, learnings, and next steps.

Social Media Engagement & Brand Stewardship

• Lead social media engagement and moderation, ensuring professional, timely responses.
• Escalate customer care or clinical inquiries as needed.
• Maintain consistent brand tone and visual standards.
• Support content scheduling and coordinate paid social amplification aligned with campaigns.

Collaboration & Communication

• Partner with the Content Manager to align campaign messaging, creative assets, and landing pages.
• Collaborate with the E‑commerce Manager to align paid strategy and insights.
• Work with clinic operations and regional leads to reflect local market needs.
• Share cross‑channel learnings and best practices to continuously improve performance.

What You Bring to the Role

• 5+ years of hands‑on experience managing paid and social media campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and Display.
• 2-3 Years supporting an Ecommerce business in a performance marketing capacity.
• Strong proficiency in GA4, Looker Studio, and Google Tag Manager, with a track record of delivering actionable insights.
• Proven success driving measurable conversions, improving ROAS, and lowering acquisition costs.
• Experience owning budgets, forecasting, and overall campaign performance, ensuring accountability and results.
• Comfort leveraging AI, automation, and modern marketing tools to scale performance efficiently.
• Exceptional analytical and communication skills, translating complex data into clear, actionable recommendations.
• Experience in multi‑location, healthcare, or regulated industries is a strong asset.
• Familiarity with social media moderation and community management tools is preferred.
• This role is remote within Alberta or British Columbia, with periodic travel and in‑person collaboration days at our Surrey Guildford office in BC.
• Candidates must currently reside in Alberta or British Columbia to be considered for this position.

Why This Role?

This is your opportunity to build and lead Snore MD’s in‑house performance marketing function, shape strategy across two growing businesses, and apply modern tools, data‑driven thinking, and AI‑powered performance marketing to a category where trust, impact, and measurable results truly matter.

Apply Today to be a part of an amazing Team!