National Sales Manager - Sobey’s Banners

Guru Organic Energy Drink; Montreal; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leader in the beverage industry in Montreal is seeking a strategic National Sales Manager to drive efforts with Sobeys and manage key accounts. The role requires strong negotiation skills and a data-driven approach to achieve sales targets. Candidates should have at least 5 years of relevant experience and a passion for wellness and sustainability. This position offers a hybrid work schedule and a competitive compensation package.

Benefits

Annual performance bonus

Comprehensive health benefits

Free gym access

Mobile allowance

GURU-branded gear

Free healthy snacks and beverages

Qualifications

• 5+ years of proven experience in National Account Management in the beverage / CPG industry.
• Proven success managing large national retail accounts.
• Entrepreneurial, self-motivated, and comfortable thriving in a fast-paced growth environment.

Responsibilities

• Act as the primary lead for Sobeys’ National portfolio driving Joint Business Plans.
• Achieve and exceed annual volume, revenue, and profitability targets for Sobeys.
• Work closely with marketing and supply chain teams to deliver excellence at retail.

Skills

Negotiation skills

Strategic planning

Relationship-building skills

Data-driven mindset

Proficiency with CRM tools

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Excel

CRM tools

Syndicated data platforms (Nielsen, Circana)

Job description

Overview

We are seeking a strategic, dynamic and results-oriented National Sales Manager to lead Sobey’s National account and all customers fulfilled by Sobeys wholesales. In this role, you will act as the primary business partner to all Sobeys banners including Sobeys, IGA, Bonisoir / Voisin, Foodland, Thrifty Foods, Lawton Drugs at the national level, owning the Joint Business Plan, leading growth initiatives, and ensuring GURU achieves maximum visibility and velocity across all banners. You’ll also be the main contact for Parkland, Suncor and Harnois. You’ll collaborate cross-functionally to ensure alignment between sales, marketing, supply chain, and finance to deliver excellence at every point of sale.

Responsibilities

• Key Account Management and Growth
  • Act as the primary lead for Sobeys’ National portfolio driving annual and long-term Joint Business Plans (JBP) aligned with GURU’s strategic objectives.
  • Build and nurture retail relationships at all levels to unlock growth opportunities and strengthen GURU’s presence across all Sobeys banners.
  • Lead category management discussions to ensure optimal shelf space, product placement, and promotional visibility.
• National Sales Strategy and Execution
  • Achieve and exceed annual volume, revenue, and profitability targets for Sobeys in line with GURU’s direct distribution expansion strategy.
  • Identify and seize new growth drivers within Sobeys, including innovative formats, new product launches, and data-driven promotional strategies.
  • Continuously monitor performance metrics, leveraging insights to adjust strategies and maximize ROI.
• Cross-Functional Collaboration
  • Work closely with marketing, supply chain, brokers and finance teams to deliver flawless execution at retail.
  • Partner with the field and regional sales teams to ensure account-level strategies are executed with excellence at store level.
  • Provide consumer, shopper, and retailer insights to fuel GURU’s innovation pipeline and go-to-market strategies.
• Sobey’ Accounts Relationship Stewardship
  • Lead quarterly business reviews (QBRs) and strategic alignment sessions with Sobeys to drive mutual growth.
  • Develop and manage promotional calendars and trade investment budgets that support both volume growth and profitability targets.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of proven experience in National Account Management in the beverage / CPG industry (energy drink experience is a plus).
• Proven success managing large national retail accounts (IGA experience is a strong asset).
• Strong negotiation, strategic planning, and relationship-building skills at senior levels.
• Data-driven mindset with the ability to translate insights into actionable plans.
• Entrepreneurial, self-motivated, and comfortable thriving in a fast-paced growth environment.
• Proficiency with CRM tools, syndicated data platforms (Nielsen, Circana), Excel, and reporting dashboards.
• Passion for wellness, sustainability, and natural products.

Additional Information

What We Offer

• A purpose-driven, high-energy workplace where your contribution directly fuels GURU’s success.
• Opportunity to lead strategic partnerships and drive growth in a rapidly scaling brand.
• Hybrid schedule
• Competitive compensation package, including :
• Annual performance bonus
• Comprehensive health benefits
• Mobile allowance
• Free gym access
• Free healthy snacks, beverages and lunch discounts
• GURU-branded gear
• Free GURU products (because we walk the talk!)
• Dynamic, passionate colleagues and a culture rooted in innovation, performance, and Good Energy.