Marketing Specialist, Go-to-Market Campaigns

Sports Experts; Laval; On-site; CAD 50,000 - 70,000; Full time

Job summary

A well-established sports marketing company in Laval, Quebec is seeking a Marketing Specialist. The ideal candidate will develop and execute integrated campaigns across various marketing channels. Qualifications include a degree in marketing and 3-4 years of relevant experience. Bilingualism in French and English is essential for this role. Join a company committed to diversity and inclusion and help drive innovative marketing strategies.

Qualifications

• 3 to 4 years of experience managing omnichannel marketing campaigns.
• Excellent writing and presentation skills in both French and English.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Develop and execute 360° conversion marketing campaigns for the Sports Experts banners.
• Collaborate with the Go-to-Market Team Lead to define content strategy.
• Act as project lead for integrated campaigns across digital channels.

Skills

Project management

Bilingual (French and English)

Omnichannel marketing campaigns

Digital marketing

Creativity

Education

University degree in marketing or communications

Tools

Microsoft Office Suite

Job description

Overview

Marketing Specialist, Go-to-Market Campaigns

Reporting to the Promotional and Go-to-Market Marketing Team Lead, the Marketing Specialist plays a key role within the marketing department, developing and deploying integrated 360 campaigns in alignment with marketing and media plans. They coordinate internal teams and external partners to ensure consistent, relevant customer experiences across channels.

What You'll Do

• Develop and execute 360° conversion marketing campaigns for the Sports Experts and Atmosphere banners, ensuring consistent communication across all paid and organic marketing channels.
• Collaborate with the Go-to-Market Team Lead to define content strategy by media tactic and identify opportunities to optimize promotional communication to drive online and in-store sales.
• Act as project lead for the deployment of integrated campaigns across all digital channels (paid and organic), including writing briefs, adapting formats, drafting radio and TV scripts, and coordinating production and final delivery.
• Present campaign concepts during executive approval meetings and alignment sessions with internal teams (marketing, buying, operations, etc.). Write integrated campaign presentations and coordinate with all internal stakeholders to ensure strategic and operational alignment.
• Organize and lead campaign kick-off meetings with internal teams and external partners.
• Maintain up-to-date production and broadcast schedules for campaigns, ensuring smooth coordination among stakeholders.
• Optimize the customer experience across digital channels by ensuring a seamless, consistent, and high-performing journey.

What You Bring

• University degree in marketing, communications, or a related field.
• Minimum of 3 to 4 years of experience managing omnichannel marketing campaigns (TV, web, radio, print).
• Excellent knowledge of traditional, digital, and social marketing channels.
• Ability to quickly adapt to change and work in an agile environment, with a strong solution-oriented mindset.
• Autonomy, strong organizational skills, and ability to manage multiple projects simultaneously.
• Creativity, initiative, and attention to detail in execution.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).
• Excellent writing and presentation skills in both French and English; bilingualism required (French and English, spoken and written).
• Ability to work under pressure in a dynamic environment.
• Experience in the retail sector (an asset).
• Strong interest in sports, physical activity, and the outdoors (an asset).

About Us

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years of customer focus, Sports Experts is headquartered in Laval, Quebec. We promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of helping make life in Canada better.

Accommodations

We stand firm in our core value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as racialized communities, Indigenous peoples, 2SLGBTQIA+ individuals, women, people with disabilities, and beyond. If you require any accommodation in applying for this role or during the interview process, please let us know when contacted and we will work with you to meet your needs.