Marketing Operations Specialist

Stay22; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A progressive marketing firm in Montreal is seeking a Marketing Operations Specialist to act as a strategic bridge between RevOps and Marketing. The ideal applicant has 3+ years in relevant roles, with strong hands-on HubSpot experience and a deep understanding of marketing technologies necessary for running effective campaigns. Exciting opportunity for those passionate about operational excellence in a dynamic environment.

Benefits

Health & dental benefits

Retirement plans

Learning & development opportunities

Flexible work schedule

Qualifications

• 3+ years in Marketing Operations, Marketing Technology, or Revenue Operations.
• Hands-on experience with HubSpot and strong knowledge of martech workflows.
• Deep understanding of lead lifecycle management, attribution models, and campaign tracking.

Responsibilities

• Ensure HubSpot connects with the RevOps tech stack for data integrity.
• Design automation frameworks in alignment with RevOps system architecture.
• Develop playbooks and training for marketers to execute campaigns.

Skills

Marketing Operations

HubSpot

Lead Lifecycle Management

Analytical Skills

Communication Skills

Tools

Looker

Tableau

Job description

About Stay22

At Stay22, we’re revolutionizing how people convert online. Our AI-powered affiliate platform helps publishers, ticketing platforms, and content creators unlock new revenue streams while levelling up their audience's user experience. At Stay22, our partners don’t just earn more, they deliver more. Join us and be part of something big that's shaking up the affiliate world.

Position Overview

We are seeking a Marketing Operations Specialist within our Revenue Operations team. This role acts as the strategic bridge between RevOps and Marketing, ensuring that the marketing team has the operational frameworks, governance, and systems needed to run campaigns effectively while staying aligned with company-wide revenue processes.

You will be the guardian of marketing operations health within the broader RevOps function, owning frameworks, processes, and data integrity that empower marketing while maintaining cross-functional alignment. This means every new initiative, campaign, or tool must not only make sense for marketing, but also fit seamlessly into our revenue operations ecosystem.

Key Responsibilities

• Ensure that HubSpot and other martech tools connect seamlessly with the broader RevOps tech stack, driving data integrity, attribution accuracy, and cross-team visibility.
• Design and implement automation frameworks (scoring models, segmentation, nurtures, workflows) in alignment with RevOps system architecture.
• Partner with the Systems & Automation Specialist and Sales/RevOps stakeholders to evaluate and integrate new technologies.
• Take a hands-on role for complex or strategic builds where deep marketing and revenue knowledge is required.
• Develop and maintain playbooks, SOPs, and training so marketers can confidently execute campaigns (landing pages, forms, emails) independently.
• Define and enforce rules of engagement: Marketing executes their campaigns, while Marketing Ops ensures the systems and frameworks make that possible.
• Act as a consultant and problem-solver: spot gaps, troubleshoot issues, and proactively recommend systemic improvements.
• Support Rev Ops and other teams in operationalizing multi-channel, strategic campaigns.
• Build and maintain dashboards and reports (HubSpot, Looker) to track pipeline performance, ROI, and operational KPIs.
• Provide actionable insights into funnel conversion, attribution, and campaign performance.
• Proactively surface findings so marketing can optimize their strategies.
• Own the marketing operations governance model within RevOps: intake, prioritization, SLAs, and compliance.
• Lead process audits and optimizations across marketing operations to ensure scalability and efficiency.
• Act as the voice of operational excellence, ensuring marketing has both the freedom and the guardrails to succeed.

Requirements

• 3+ years in Marketing Operations, Marketing Technology, or Revenue Operations.
• Hands-on experience with HubSpot and strong knowledge of martech workflows.
• Deep understanding of lead lifecycle management, attribution models, and campaign tracking.
• Experience designing automation workflows, segmentation, and reporting frameworks.
• Analytical mindset with preferred skills in Looker, Tableau, or similar BI tools.
• Excellent communication skills, able to advise marketing stakeholders and collaborate with technical specialists.
• Ability to translate marketing needs into scalable processes that align with sales, CS, and revenue reporting.

What To Expect From Our Hiring Process

We know your time’s valuable, so here’s the quick rundown of what to expect.

• Screening call with our Talent Acquisition Partner (30-45 minutes)
• Interview with the Hiring Manager (60 minutes)
• Digital exercise
• Panel interview with the RevOps team (30 minutes)
• Final interview with our CEO (30 minutes)
• Offer & onboarding

Please note that this process is subject to change at any point, based on additional requirements from the team.

Why join Stay22?

• Support Travel Creators: Be part of a team that empowers travel creators to explore the world by increasing their passive income potential.
• Empower Your Growth: We hire champions and give them the opportunity to excel, skipping levels and honing their superpowers.
• Lead with Impact: We empower our team members to take charge and make a real impact in the Stay22 universe.
• Location, Location, Location: Enjoy our bright and vibrant office in the heart of Little Italy, surrounded by great shops and restaurants
• Be Yourself: Embrace a come-as-you-are dress code and a flexible work schedule.
• Comprehensive Benefits: We offer health & dental benefits, retirement plans, learning & development opportunities, and social & team-building activities, including exciting retreats.

(Stay22 is an equal-opportunity employer. All qualified applicants are given consideration. If you have a disability or particular need that requires accommodation, please contact us at careers at stay22.com)