Marketing & Lead Gen Content Specialist

War Room; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing agency in Vancouver is looking for a Marketing & Lead Gen Content Specialist. In this hybrid role, you will execute data-driven campaigns and develop conversion-focused content to drive business growth. You will work closely with various teams to manage marketing initiatives and ensure their success through constant optimization. This role offers a collaborative environment and strong opportunities for career growth.

Benefits

3 weeks of paid vacation

Paid sick leave

Health and dental benefits

Professional development funding

Retirement savings matching

Qualifications

• 3-4 years of experience in marketing.
• Experience with HubSpot workflows and reporting.
• Strong understanding of lead generation strategies.

Responsibilities

• Plan and optimize multi-channel campaigns.
• Track performance using analytics tools.
• Create outreach sequences and manage content.

Skills

Experience in marketing, preferably in B2B or agency setting

Strong writing skills

Data-first mindset

Understanding of social media platforms

Project management skills

Tools

HubSpot

Google Analytics

Monday.com

WordPress

Job description

Overview

Join to apply for the Marketing & Lead Gen Content Specialist role at War Room.

Note: This is a hybrid role that requires 3 days a week in the office with onboarding fully in the office for the first 3 months. Location: 210 W Broadway, Vancouver. Office hours: 9-5 pm.

Why Join War Room?

• Access to industry-leading experts in programmatic advertising, paid media, and marketing analytics
• The chance to work in a collaborative, brand-forward environment where your voice matters
• Opportunities to lead projects and grow with a team that’s scaling quickly and always pushing the envelope
• A culture that values creativity, kindness, curiosity, and continuous learning

About The Role

War Room is seeking a Marketing & Lead Gen Content Specialist to join our growing team and drive business growth through data-driven campaigns and conversion-focused content. Reporting to the Marketing Manager, you’ll execute integrated marketing initiatives that generate leads, MQLs, and SQLs across multiple channels and industry verticals. This is a fast-paced, hands-on role for someone who thrives on variety, takes initiative, and knows how to transform strategy into measurable pipeline growth.

You’ll collaborate with design, sales, performance, and accounts teams to bring campaigns to life. From building outreach sequences and case studies to optimizing HubSpot workflows and supporting event marketing, your work will directly impact pipeline readiness and campaign performance.

What You’ll Be Doing

• Campaign Execution & Management: Plan, launch, and optimize multi-channel campaigns (email, web, events) designed to generate qualified leads
• Assist in campaign performance tracking and optimization using HubSpot and other analytics tools
• Coordinate with the design team to bring creative assets to life across touchpoints
• Partner with sales to ensure smooth handoff of MQLs / SQLs
• Content Creation & Management: Write and manage content that drives conversion: outreach sequences, drip campaigns, newsletters, landing pages, and case studies
• Maintain content calendars and ensure alignment with broader campaign timelines
• Oversee website updates, ensuring an optimized user experience
• Create and submit award entries in collaboration with our PR consultant
• Manage and grow social media engagement on Instagram, YouTube, and LinkedIn, tailoring content for each audience and portraying War Room as a forward-thinking agency
• Segmentation & Reporting: Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion
• Conduct regular reporting on the sales and marketing funnels to circulate internal updates and promote visibility of our pipeline and performance
• Track and analyze website traffic, impressions, and engagement metrics
• Work in HubSpot to manage workflows, lead segmentation, and email automation
• Update and optimize forms, lists, and lead scoring criteria in collaboration with the Marketing Manager
• Marketing Operations & Strategy Support: Support both inbound and outbound marketing initiatives, helping craft and execute campaigns that generate and nurture leads across the funnel
• Assist with event marketing logistics and coordination, including pre- and post-event campaign execution, lead capture workflows, and follow-up communications
• Help plan and execute guerilla marketing campaigns and other high-impact, creative brand activations
• Coordinate sponsorship opportunities, including research, outreach, negotiation support, and execution in alignment with campaign objectives
• Collaborate with internal teams on advertising strategies, campaign optimization, and content development (emails, landing pages, social, etc.)

What Success Looks Like

This role is accountable for driving measurable outcomes across campaigns and event marketing.

Success Metrics

• MQLs generated from marketing campaigns
• Pre- and post-event engagement rate (email opens, click-throughs, landing page engagement)
• Net-new leads captured via event marketing workflows
• Growth in qualified social media engagement (saves, shares, clicks, comments)

Skills + Experience

• 3-4 years of experience in marketing, preferably in a B2B or agency setting
• Experience with HubSpot (workflows, lead scoring, segmentation, reporting)
• Familiarity with Monday.com or similar project management tools
• Experience with event marketing or lead generation strategies
• Strong writing skills with a sharp eye for detail and brand voice
• A data-first mindset with an understanding of KPIs and performance marketing
• Strong understanding of social media platforms (LinkedIn, Instagram, YouTube)
• Experience with CMS platforms (WordPress) and Google Analytics
• Strong organizational and project management skills
• Comfort in fast-paced environments and ability to adapt
• Resourceful, decisive, and proactive
• Entrepreneurial mindset and willingness to share ideas
• Bonus Points - AI experience is an asset

Benefits & Perks

• Hybrid work model + Summer Hour Fridays
• 3 weeks of annual paid vacation with tenure increases
• Additional paid holiday season break
• Paid sick leave
• Extended health and dental benefits + wellness spending account
• Professional development funding
• Retirement savings matching

We appreciate your interest and application. Only those applicants under consideration will be contacted.

War Room is an Equal Employment Opportunity employer. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Pay Range

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management and Manufacturing

Industries

• Advertising Services

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