Marketing and Communications Manager

Canadian Mental Health Association Edmonton Region; Edmonton; On-site; CAD 63,000 - 68,000; Full time

Job summary

A non-profit mental health organization in Edmonton is seeking a Marketing and Communications Manager to develop and implement a cohesive brand identity strategy. The manager will lead all external communications, focusing on storytelling and engagement with diverse audiences, while driving donor support and public awareness of mental health issues. The ideal candidate has extensive experience in marketing, strong project management skills, and a passion for mental health initiatives.

Qualifications

• Minimum 3-5+ years of experience in marketing and communications, preferably in the non-profit sector.
• Demonstrated success in planning and executing integrated, multi-channel marketing campaigns.
• Exceptional storytelling, writing, and design skills.

Responsibilities

• Develop and manage an annual marketing and communications plan.
• Work with Fund Development staff for email marketing and donor communications.
• Oversee content updates of the organization's WordPress website.

Skills

Strong writing, editing, and storytelling

Website management (WordPress, UX, accessibility, analytics)

Social media and digital marketing

Donor and fundraising communications

Graphic design and website management

Project management

Strategic communications

Education

Post-secondary education in Marketing, Communications, or equal work experience

Tools

WordPress

Adobe Creative Suite

Hootsuite

Microsoft 365

Canva

Job description

Overview

Identifying Information: Title: Marketing and Communications Manager
Location: On site, Edmonton
Reports To: Director of Development and Communications
Job Type: Permanent Full-Time
Compensation: $63,248-$67,100 per annum
Direct Report: Marketing Lead

Organization Summary: For over 100 years, the Canadian Mental Health Association (CMHA) has promoted mental health for everyone. Today, we support the resiliency and recovery of people experiencing mental illness and their families in 330 communities across Canada. Locally, CMHA Edmonton offers the most comprehensive set of community mental health programs for individuals and families affected by mental health and related issues, like abuse, violence, and suicide, living in Edmonton and Northern Alberta. Tens of thousands of people depend on CMHA Edmonton for peer and family support, self-advocacy assistance, affordable housing, suicide bereavement, community education and training, and helplines like the Distress Line, 9-8-8, and 2-1-1. CMHA Edmonton currently has an operating budget over $10 million and assets over $12 million, including endowments, reserves, and buildings. To learn more about us, please visit our website.

Job Summary: The Marketing and Communications Manager is responsible for developing and executing a cohesive brand identity and messaging strategy that amplifies our mission, values, and programs. This role is responsible for all facets of external communication, ensuring consistency in voice, tone, and visual identity across every channel. Additionally, the manager will support the success of internal communications and a healthy organizational culture. Through compelling storytelling, content creation, and strategic campaigns, the manager will invite diverse audiences—including donors, partners, people with lived experience, and the general public—to engage with and support our work. The Manager will also work with CMHA Edmonton leadership to help position the organization as a systems leader in the community mental health space, elevating the voice of people with lived experience in local conversations, and increasing public awareness for the need for better systems.

Key Deliverables

• Development and management of an annual marketing and communications plan
• Planning and execution of the Annual Report (print and digital)
• Website improvement and maintenance
• Content creation for social media
• Donor-centric communication pieces, including newsletters, email campaigns, etc.
• Marketing and promotion of education and training
• PR/media relations

Key Responsibilities

Brand Identity and Messaging:

• Develop and manage an annual marketing and communications plan under a unified brand identity, including voice, tone, and visual guidelines across all platforms.

Digital Marketing:

• Develop and manage content calendars for digital and print communications, including social media, email newsletters, fundraising appeals, and storytelling pieces.

Donor-centric Communications:

• Work with Fund Development staff to plan, manage, and complete the Annual Report campaign. Manage all campaign collateral, impact stories, and donor communications. Create and execute a plan to disseminate and promote the report widely.
• Work with Fund Development staff to plan and implement email marketing campaigns and social media strategy that drive donor engagement and financial support for CMHA Edmonton.
• Manage creative production for campaigns, including photo/video shoots, design assets, and multimedia storytelling.

Website Management:

• Oversee content updates and performance of the organization’s WordPress website, ensuring a welcoming, accessible, and mission-driven user experience.
• Monitor website and social analytics to evaluate performance, inform strategy, and continuously improve outreach.

Marketing & Promotion:

• Working closely with Manager of Community Education and Training, promote the organization’s education and training opportunities, both free and fee for services, through targeted marketing campaigns across digital and traditional channels.

Print Materials & Publications:

• Produce branded materials such as brochures, pamphlets, flyers, and event signage for both outreach and development purposes.

Leadership & Advocacy Communications:

• Identify and create opportunities to position the organization as a leader in mental health, including op-eds, blog posts, podcast appearances, speaking opportunities, and social advocacy campaigns.

Internal Communications:

• Support the success of internal communications to promote a healthy organizational culture. Collaborate with managers to create and disseminate monthly updates.

What We’re Looking for On Your Resume:

• Post-secondary education in Marketing, Communications, or equal work experience
• Minimum 3-5+ years of experience in marketing and communications, preferably in the non-profit sector
• Demonstrated success in planning and executing integrated, multi-channel marketing campaigns
• Strong project management and organizational skills; ability to balance multiple priorities and meet deadlines in a fast-paced environment.
• Exceptional storytelling, writing, and design skills with a collaborative spirit and a deep appreciation for community-based work
• Strong graphic design and website management skills. Proficiency in WordPress, Squarespace, Adobe Creative Suite, Canva, Microsoft 365, Hootsuite, and email marketing tools.
• Experience with video production, editing, and motion graphics tools is required.
• Passion for mental health, inclusion, and the power of communications to make a difference.

Skills & Competencies

• Strategic communications and brand management
• Strong writing, editing, and storytelling
• Social media and digital marketing (content creation, email campaigns, analytics)
• Donor and fundraising communications, including campaign management
• Website management (WordPress, UX, accessibility, analytics)
• Marketing and promotion across digital and traditional channels
• Design and production of print and digital materials
• Media relations, thought leadership, and advocacy communications
• Internal communications and employee engagement
• Core: Strategic thinking, project management, creativity, adaptability, inclusivity, collaboration