Manager, Targeted Marketing - Affinity & White Labels

Intact Financial Corporation; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A financial services company is seeking a Manager, Targeted Marketing – Affinity & White Labels to lead strategic marketing campaigns. The ideal candidate will have over 7 years of experience in targeted marketing and production operations, with proven leadership skills and expertise in direct mail and email marketing. This role includes overseeing campaign performance, managing a skilled team, and collaborating with various stakeholders to optimize marketing strategies. A bilingual (French and English) background is a plus.

Benefits

Performance-led financial rewards

Support for career development

Strong team collaboration environment

Qualifications

• 5+ years of experience managing professionals.
• 7+ years in targeted marketing and production operations.
• Expertise in direct mail and email marketing principles.

Responsibilities

• Lead a team and manage targeted marketing campaigns.
• Collaborate with teams for creative marketing materials.
• Monitor campaign performance and optimize strategies.

Skills

Leadership

Communication

Data Analysis

Project Management

Marketing Automation

Collaboration

Bilingual (French and English)

Education

Bachelor’s degree in Business Administration or Marketing

Tools

Data Analysis Software

Marketing Automation Tools

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance‑led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

We are looking for a Manager, Targeted Marketing – Affinity & White Labels to join our team.

What you’ll do:

Operations & Production

• Leverage internal experts and external partners, analyze customer insights and behaviours and many data sources to refine the strategy and support your team in translating the vision into an actionable roadmap.
• Collaborate with designers and creative teams to develop visually appealing and impactful mail pieces.
• Oversee the campaign implementation and production process, including email design, printing, mailing envelopes, and other campaign materials.

Leadership & Development

• Providing leadership, guidance, and support to the team to ensure alignment with IFC’s goals, objectives and vision.
• Assigning tasks and projects to team members based on their skills and current workload.
• Offering feedback, coaching, and professional development opportunities to team members.
• Defining and implementing processes and tools to enhance team effectiveness and efficiency.
• Fostering a cooperative atmosphere and encouraging transparent communication within the team to enhance collaboration.

Stakeholder & Vendor Management

• Build strong relationships with peers, external partners, and executives across the organization. Communicate your strategy and influence stakeholders supported by a deep understanding of customers, each brand’s objectives and business needs.
• Collaborate and coordinate with other departments to ensure strategic alignment and smooth execution of campaigns.
• Work with the creative team to develop a compelling and effective marketing material for templates and versioning.
• Manage relationships with suppliers to ensure quality and cost‑efficiency.
• Monitor the quality of deliverables from suppliers and promptly address any issues or discrepancies.
• Track and manage the budget for supplier‑related expenses.

Performance Analysis and Optimization

• Monitor campaign performance through tracking metrics like response rates, conversion rates, and ROI.
• Analyze campaign data to identify areas for improvement and make data‑driven adjustments to future campaigns.
• Test different creative variations and mailing strategies to maximize campaign effectiveness.

You will get to:

• Develop and adhere to campaign budgets, optimizing costs across all aspects of direct mail production.
• Redefine the team’s service model with partners and key stakeholders, and optimize the team’s processes, tools and practices to increase collaboration, efficiency and autonomy.
• Support affinity and white‑label growth ambitions.
• Develop and maintain strong relationships with both internal and external stakeholders.
• Oversee performance metrics by channel.
• Contribute to annual business plans and ensure rigorous budget management.
• Manage, coach and develop a team of professionals to foster strong engagement.
• Nurture innovation; increase the use of data and AI to gain efficiencies.

What you bring:

• Bachelor’s degree in business administration or marketing and any combination of equivalent education.
• At least 5 years of experience managing professionals.
• At least 7 years of experience in/executing targeted marketing, production operations, stakeholder relationships, affinity marketing.
• Expert understanding of direct mail, email and print ad marketing principles and best practices and CASL legislation.
• Strong understanding in data analysis and list segmentation techniques.
• Excellent project management skills, including budget management and timelines.
• Experience working with external vendors and suppliers involved in direct mail, email and print ad production.
• Proficiency in marketing automation tools and data analysis software.
• Excellent communicator, proficient in presenting ideas to various stakeholders and influencing business decisions.
• A team player with a positive attitude, you love working in a collaborative environment and inspire your team to thrive.
• Organized, at ease in a fast‑paced, changing environment and able to prioritize.
• Solution‑driven, not afraid to challenge status‑quo and innovate.
• Experienced with affinity marketing strategies is an asset.
• Bilingual (French and English) is an asset – you will interact regularly with stakeholders across the country and lead discussion in each language. For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English‑speaking colleagues across the country.

#LI-Hybrid

Ce poste jouera un rôle essentiel au sein de notre équipe. This position will fill an essential role in our team.

We are an equal opportunity employer.

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity‑deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration‑related matters including but not limited to employer‑specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.