Manager, Sr Content Designer

RBC; Toronto; Hybrid; CAD 62,000 - 110,000; Full time

Job summary

A leading wealth management firm in Canada seeks a Content Designer to enhance employee engagement through strategic content on intranet sites. This role requires 3-5 years of relevant experience in writing for the web and expertise in WordPress. You will collaborate with various departments to ensure the usability of content while defining SEO strategies and applying inclusive design principles. The position offers a comprehensive rewards program, including competitive compensation and flexible work options.

Benefits

Comprehensive Total Rewards Program

Flexible work/life balance options

Opportunities for professional development

Qualifications

• 3-5 years of writing for web experience in marketing, communications, or UX.
• Excellent problem-solving skills and the ability to think critically.
• A portfolio of work samples with proven expertise in content design.

Responsibilities

• Shape the usability of intranet sites and provide guidance on UX design.
• Support employee engagement communication strategies.
• Define and implement SEO strategies for internal websites.
• Perform content audits and manage content lifecycle.

Skills

Collaborating

Communication

Content Design

Content Strategy

Digital Content

Employee Experience

Information Architectures

Problem Solving

Teamwork

User Experience (UX)

User Research

Web Content Writing

Education

Post-secondary education, ideally with a university degree or college diploma

Tools

WordPress

Wrike

JIRA

Figma

Job description

Job Description

What is the opportunity?

As a content designer on our team, you will shape how our employees engage with firm content through our intranet sites. You’ll be a strategic thinker with the capabilities to collaborate with colleagues across departments to determine appropriate messaging. You’ll make sure that advisors can find, understand, and action information required to do their jobs and serve their clients. In short: you’ll use content to digitally connect with our employees, so they can find information efficiently and concentrate on what truly matters. This role will be dedicated to supporting our Training & Development team internally.

As the leading wealth management firm in Canada, Wealth Management Canada (WMC) offers an unmatched employee experience by putting strategy, research, design principles, and technical innovation at the center of everything we do. To continue this mission, we need exceptional digital professionals, like you, to bring our process to life.

What will you do?

• Help shape the usability of our intranet sites and be seen as a leader in digital content. Your peers and partners will rely on your advice and guidance on intranet UX design principles and writing for web standards, tools, and processes.
• Work with business partners and members of the WMC Communications team to support employee engagement communication strategies.
• Apply stakeholder management skills and facilitate discussions on the rationale behind digital content strategies.
• Use expert writing skills to review, understand, and edit complex business concepts and edit for plain language, ensuring content aligns with digital content standards.
• Collaborate and provide expertise on information architecture; determining where in the sitemap new pages should be placed and evaluating and redesigning current structures.
• Help to define the SEO strategy for our internal websites and support in the implementation across all pages and documents.
• Apply the principles of inclusive design, accessibility, and French language laws in content design and creation.
• Perform content audits and manage the documentation and sharing of content throughout its lifecycle.
• Leverage tools such as Google Analytics to monitor content traffic and effectiveness.

What do you need to succeed?

Must Have

• A post-secondary education, ideally with a university degree or college diploma
• 3-5 years of writing for web experience in marketing, communications, or UX
• Excellent problem-solving skills and the ability to think critically
• Expert knowledge in WordPress
• Excellent stakeholder management skills and the ability to build and maintain relationships
• A portfolio of work samples with proven expertise in content design

Nice to Have

• Understanding of the design thinking methodology
• A working knowledge of Wrike, JIRA, and Figma
• A working knowledge of accessibility standards and methods to address them
• Facility in French

What’s in it for you

We thrive on the challenge to be our best, progressive thinking, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options with an expectation of 4 days in the office
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business and geographies

Job Skills

Collaborating, Communication, Content Design, Content Strategy, Digital Content, Employee Experience, Information Architectures, Problem Solving, Teamwork, User Experience (UX), User Research, Web Content Writing

Additional Job Details

Address: RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: WEALTH MANAGEMENT

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-12-16

Application Deadline: 2025-12-30

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:
$62,000.00 - $110,000.00

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging, and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.