Manager, Digital Marketing - Corporate Marketing

LG; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading consumer electronics company in Toronto seeks a Digital Marketing Manager to enhance their corporate digital marketing strategies. The ideal candidate will have over 5 years of digital media experience and a strong grasp of SEO, digital co-marketing, and project management. This role involves managing campaigns, optimizing digital initiatives, and collaborating closely with internal and agency teams. Offering a competitive salary and excellent benefits.

Benefits

Competitive salary

Excellent benefits

Diversity and inclusion initiatives

Qualifications

• 5+ years relevant work experience in digital media, agency, or retail.
• Deep understanding of programmatic digital campaign management.
• Strong multi-tasking and project management abilities.

Responsibilities

• Drive digital media strategy and execution for LG's online properties.
• Manage digital marketing campaigns and assess performance against KPIs.
• Oversee online store management across key retail partners.

Skills

Digital Co-Marketing experience

Excellent communication skills

Project management

Experience with GMP

Knowledge of SEO/SEM

Education

College or University degree in Marketing or Digital

Tools

Google Analytics

Microsoft suite

Job description

Overview

Manager, Digital Marketing - Corporate Marketing

At LG, Life’s Good. We design products and services that make life better, easier, and more enjoyable, including home appliances, entertainment, IT, digital signage, and more. As a global leader in consumer electronics, LG is committed to meaningful challenges, continuous learning opportunities, and a collaborative workplace that rewards excellence.

Across our global network, LG employees bring the Life’s Good promise to customers by creating a better life for people and a better future for the planet through smart life solutions. The Manager, Digital Marketing will support the development and execution of LG’s digital content and marketing strategy, reporting to Corporate Marketing, focusing on optimizing strategic digital initiatives to drive customer acquisition and retention through paid media, social channel management, eCRM, and brand guideline governance for LG online properties.

At LG, Life’s Good.

Responsibilities

• Provide subject matter expertise to brand teams on digital paid media campaigns and eCommerce performance media campaigns.
• Support brand managers on digital strategy and development of all corporate digital channels and platforms, ensuring brand guideline adherence and cross-channel consistency for LG’s corporate digital strategy.
• Lead GMP governance and collaborate with HQ teams and paid media agency partners to meet compliance requirements.
• Make recommendations based on campaign results, marketing insights, and industry trends, and communicate findings to key stakeholders.
• Ensure brand guideline compliance on all LG digital touch points including social, eCRM, and website.

Content Management & Social Media

• Support the development and maintenance of the corporate content calendar (social media, eCRM) with internal and agency teams to manage workflow.
• Lead eCRM and organic social strategy with support from agency partners.
• Develop and execute the always-on social strategy and lead month-over-month strategy supporting BU priorities through paid social.
• Liaise with the integrated agency team and lead strategic content initiatives like Content Hub development.
• Support the creation and updating of digital resources and communications for internal teams.

Website & SEO Management

• Lead, manage, and update brand content on LG.com to align with the corporate digital marketing strategy.
• Utilize Google Analytics to monitor and analyze LG.com web traffic metrics and suggest solutions to boost web presence.
• Support BU priorities for product detail page SEO and online brand store competitiveness monitoring.

Digital Advertising & Performance Optimization

• Work with Digital Paid Media agency and extended agency team to set digital benchmarks and cross-BU digital KPIs.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Provide subject matter expertise to the Brand teams to evaluate mid-campaign and post-campaign analysis.
• Support the creation of compelling presentations to share digital plans and results with Senior Management.

eCommerce, Online Store & Review Management

• Oversee Online Store Management (OSM) across key retail partners, working closely with the agency team to optimize digital shelf performance.
• Manage online reviews and ratings across platforms in collaboration with internal stakeholders to ensure timely responses and leverage insights to improve customer experience.

Project Management & Budgeting

• Establish, plan, and manage projects from start to finish including campaigns, budget, processes, resources, and timelines.
• Assist in monitoring budget spend within allocation and ensure timely submission of invoices.
• Additional duties as assigned

Knowledge, Skills, and Abilities

• College or University degree in Marketing or Digital.
• 5+ years relevant work experience within digital media agency, manufacturer, or retail firm.
• Digital Co-Marketing experience with big box and specialty retailers.
• Deep understanding of GMP (CM360, DV360, SA 360) and programmatic digital paid campaign management.
• Experience with search engine optimization and search engine marketing is an asset.
• Expertise in information architecture, user experience, design, development, and implementation of digital channels, ensuring superior customer experience across all channels.
• Demonstrate a consistent ability to contribute to areas of conceptual and practical business management as well as technical solutions for business.
• Excellent communication and interpersonal skills and ability to present to and work with senior leadership.
• Strong multi-tasking, project management, detail orientation, and ability to work in a fast-changing environment; strong written and verbal communication and presentation skills.
• Comfortable with extensive use of Microsoft suite of productivity software.
• Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
• Excellent time and project management skills.
• Google certification is a plus but not required.

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment

It is the candidate’s sole responsibility to obtain any work permits / visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.