Graphic Designer

Indigo Books & Music; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading retailer in Canada is seeking a Graphic Designer to create engaging artwork for marketing campaigns and in-store displays. The position requires a degree in graphic design and at least 5 years of relevant experience, with strong skills in Adobe Creative Suite and Figma. The successful candidate will collaborate across teams to deliver on brand objectives and must be proficient in design and storytelling through visuals. This role is based in Toronto and supports a diverse and inclusive workplace.

Benefits

Diversity and inclusion commitments

Collaborative work environment

Qualifications

• Minimum 5 years of experience in an agency or in-house creative shop.
• Prior experience supporting national brands is an asset.

Responsibilities

• Design and creation of impactful graphics for campaign materials.
• Collaborate with others to drive flexible and iterative solutions.
• Stay up-to-date with emerging trends in design.

Skills

Excellent conceptual, visualization and design skills

Strong understanding of typography

Ability to create storytelling through social media platforms

Dynamic, driven, team-oriented

Education

Degree or diploma in graphic design

Tools

Adobe Creative Suite

Figma

Job description

Overview

Company Description: Indigo is dedicated to telling stories and creating experiences. We are looking for bright, energetic and customer-focused people to help bring our mission to life in our 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer opportunities at our retail stores, distribution centres, and home office for individuals who share our passions and want to be part of a dynamic and enriching culture.

Who We Are: We are Canada’s Cultural Department Store, love books and all things beautiful, and strive to make books a central part of our customers’ lives.

Our Principles: We exist to add joy to our customers’ lives; we aim to create joyful moments; we treat each other as friends; we inspire each other; we seek creativity and innovation; we give back to the communities in which we operate.

Job Description

Mission

The Graphic Designer is responsible for creating unique, original and on-brand graphics for use in marketing campaigns, in-store and digital artwork, and other internal initiatives. The Graphic Designer reports to the Manager, Art Direction and collaborates with cross-functional partners to ensure Indigo’s brand is communicated in a strong and consistent manner, inspiring and engaging our customers.

Key Performance Metrics

• Delivery of unique and creative artwork and graphics that meet brand objectives
• On-time, on-spec, within-budget delivery of all graphics and artwork
• Positive consumer response and brand-appropriate design
• Satisfaction of cross-functional partners and internal customers

Key Accountabilities

Functional

• Design and creation of impactful graphics for campaign materials, in-store artwork and other initiatives as directed
• Execute designs and apply Indigo branding aesthetics, ensuring consistency and effective messaging hierarchy
• Develop integrated production-ready artwork that spans all digital and print mediums
• Contribute to presentations and development of concepts as required
• Stay up-to-date with emerging trends to ensure Indigo’s in-store and advertising presence meets the highest design, quality and content standards
• Advocate for the customer by placing them at the forefront of design decisions
• Identify and anticipate customer expectations and needs
• Embrace technology and AI tools that support or enhance studio work
• Challenge the status quo by identifying areas for improvement and working to resolve them

People

• Collaborate with others to drive flexible and iterative solutions
• Share technical knowledge and learn from others
• Work with team members across the studio and cross-functionally to build relationships and achieve outcomes
• Encourage open feedback and diverse perspectives

Cultural

• Model Indigo’s beliefs and convey a positive image
• Celebrate diversity of thought and maintain an open mindset
• Foster a culture of continual learning, enabling risk-taking without fear of mistakes
• Champion and influence change within the team and organization

Scope

Reports to: Manager, Art Direction

Manager of Record (MOR): VP, Creative Studio

Key Relationships

Internal: Visual Merchandising, Marketing, Merchants

Qualifications

Work Experience / Education / Certifications

• Degree or diploma in graphic design or a design-related field
• Minimum 5 years of experience in an agency or in-house creative shop
• Prior experience supporting national brands is an asset

Tools

• Extensive knowledge and experience in Adobe Creative Suite
• Advanced use of Figma
• Extensive knowledge and experience creating content for social media

Competencies / Skills / Attributes

• Excellent conceptual, visualization and design skills
• Demonstrated skills in graphic design and brand development
• Strong understanding of typography and graphic design
• Understanding of industry standards and best practices for design in a retail environment
• Dynamic, driven, team-oriented with the ability to handle constructive criticism
• Excellent organizational and communication skills
• Ability to meet tight deadlines in a fast-paced environment
• Ability to balance deadlines and resources with style and quality
• Ability to create storytelling through social media platforms

Additional Information

Indigo is committed to communities, customers and colleagues, promoting diversity and inclusion. We welcome applicants from all backgrounds and identities; accommodations are available upon request. Please contact Human Resources at [e-mail] if you require an accommodation during the recruitment process.

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