Digital Marketing Specialist

Rogers Communications, Inc.; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading telecommunications company in Toronto is seeking a Digital Marketing Specialist to manage website content, analyze performance, and enhance user experience. The ideal candidate should have 2–4 years of digital marketing experience and knowledge of web analytics tools. This role is pivotal for aligning website initiatives with business objectives and offers opportunities for professional growth and collaboration in a dynamic environment.

Benefits

Health & well-being benefits

Donation matching

Paid time off for volunteering

Pension plan

Employee stock options

Generous employee discounts

Leadership development programs

Qualifications

• Experience in website management or digital marketing.
• Strong understanding of web content management systems.
• Knowledge of UX principles and CRO strategies.

Responsibilities

• Manage website content ensuring accuracy and brand standards.
• Monitor website performance and analyze user behavior.
• Collaborate with cross-functional teams for website initiatives.

Skills

Web content management

Web analytics

User experience (UX)

Project management

Critical thinking

HTML/CSS

Education

2–4 years experience in digital marketing

Tools

Google Analytics

Adobe Analytics

Contentful

WordPress

Job description

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Digital Marketing Specialist

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

We are seeking a detail-oriented and proactive Digital Marketing Specialist to manage and maintain the accuracy, performance, and strategic impact of our website. This role is critical in ensuring our digital presence reflects current campaigns, legal and pricing updates, and supports broader marketing and business goals. The ideal candidate is passionate about web analytics, user experience, and continuous improvement.

What you'll do:

• Website Content Management Ensure all website content is accurate, up-to-date, and aligned with brand standards, including copy, legal disclaimers, and pricing. Collaborate with internal / external teams to publish and update website content in a timely manner.
• Tracking & Analytics Monitor website performance and user behavior, generating actionable insights through regular reporting. Use tools such as Adobe Analytics or similar platforms to create and manage tracking codes.
• UX & CRO Optimization Apply UX and Conversion Rate Optimization (CRO) best practices to improve user experience and drive engagement. Partner with design and development teams to implement enhancements.
• Cross-Functional Collaboration Work closely with marketing, legal, product, and sales teams to ensure website initiatives are aligned with business objectives. Participate in project planning and execution across departments.
• Continuous Improvement & Project Management Identify opportunities for website improvements and lead initiatives from concept to implementation. Manage timelines, deliverables, and stakeholder communications effectively.

What you bring:

• 2–4 years of experience in website management, digital marketing, or a related field.
• Strong understanding of web content management systems (e.g., Contenful, WordPress).
• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and tag management tools.
• Knowledge of UX principles and CRO strategies.
• Excellent attention to detail and critical thinking skills.
• Strong project management and organizational abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with HTML/CSS or basic web development.
• Experience working with legal and compliance teams
• Familiarity with SEO best practices.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 328592

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

available for full-time and part-time permanent employees, some restrictions apply

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