Digital Marketing & Social Media Manager

Woola Capital; Coquitlam; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading facilities services provider in Metro Vancouver seeks a Digital Marketing & Social Media Manager to spearhead the company's digital strategy. This role involves overseeing content creation, managing social media campaigns, and mentoring team members. The ideal candidate will have over 5 years of experience in digital marketing and a proven track record of successful campaign management. Join us to enhance our brand and engage clients through effective digital storytelling.

Benefits

Competitive Compensation

Comprehensive health, dental, and vision coverage

Paid Time Off

Team events and collaborative culture

Qualifications

• 5+ years of experience in digital marketing, social media management, or content leadership roles.
• Proven experience managing or mentoring team members and coordinating creative workflows.
• Hands-on experience running paid social media campaigns, including budgeting and performance optimization.
• Strong understanding of content creation, photography, videography, and editing workflows.

Responsibilities

• Develop and execute comprehensive digital and social media strategies aligned with company goals.
• Manage and mentor at least one Social Media or Content Specialist.
• Oversee website content updates to ensure accuracy and brand alignment.
• Deliver monthly and quarterly performance reports with insights and recommendations for growth.

Skills

Digital marketing

Social media management

Content creation

Leadership

SEO best practices

Data-driven decision-making

Communication

Tools

Meta Business Suite

Google Analytics

Adobe Creative Suite

Canva

Job description

Ready to Lead Team Woola?

Are you ready to bring your A-game and lead others to do the same? Woola is hiring a Digital Marketing & Social Media Manager to own our digital presence, lead content strategy, manage campaigns, and oversee a growing marketing team. This is a hands‑on leadership role for someone who can think strategically, execute confidently, and elevate a brand through strong storytelling and performance‑driven marketing.

Who We Are: OUT WORK | OUT PERFORM | OUT PLAY

Woola is a trusted provider of integrated Facilities Services—including HVAC, Plumbing, Electrical, Construction, and Generator Services—serving residential, commercial, and industrial clients across British Columbia. We’re a people‑first, service‑driven company raising the standard in our industry—and we’re building a marketing operation to match that ambition.

The Opportunity

As our Digital Marketing & Social Media Manager, you’ll lead Woola’s digital strategy from planning to execution. You’ll oversee content creation, paid and organic social campaigns, website updates, analytics, and performance reporting—while managing and mentoring at least one Social Media or Content Specialist.

This role blends strategy, leadership, and hands‑on execution. You’ll work closely with field technicians, leadership, and operations teams to translate real work into compelling digital storytelling that supports brand growth, recruitment, and client engagement.

What You’ll Lead & Deliver

Digital Strategy & Campaign Leadership

• Develop and execute comprehensive digital and social media strategies aligned with Woola’s business and recruitment goals.
• Plan, launch, and optimize paid and organic social media campaigns across platforms including Instagram, LinkedIn, Facebook, and YouTube.
• Own campaign planning, budgeting, targeting, A/B testing, and performance optimization.
• Stay current on platform trends, ad formats, and best practices to maintain a competitive digital presence.

Content & Brand Management

• Oversee Woola’s content calendar and ensure consistent brand voice across all channels.
• Direct and contribute to high‑quality photography, videography, and graphic content captured across job sites, events, and company initiatives.
• Maintain brand standards across digital assets, campaigns, website content, and promotional materials.

Team Leadership & Collaboration

• Manage, mentor, and support at least one Social Media / Content Specialist, providing clear direction, feedback, and performance coaching.
• Coordinate workflows, prioritize projects, and ensure deadlines and quality standards are met.
• Collaborate cross‑functionally with leadership, operations, recruiting, and sales teams to support company initiatives.

Website, Analytics & Reporting

• Oversee website content updates to ensure accuracy, user experience, and brand alignment.
• Implement and maintain basic SEO best practices and keyword strategies.
• Track KPIs across social media, paid campaigns, and website performance.
• Deliver monthly and quarterly performance reports with insights, ROI analysis, and recommendations for growth.

Marketing & Brand Support

• Lead digital promotion for project launches, recruitment campaigns, client events, and brand activations.
• Oversee creation and adaptation of digital and print assets including social graphics, presentations, e‑blasts, and signage.
• Manage digital marketing vendors and budgets, and support marketing administration where required.

What You Bring

• Experience: 5+ years of experience in digital marketing, social media management, or content leadership roles.
• Leadership: Proven experience managing or mentoring team members and coordinating creative workflows.
• Campaign Expertise: Hands‑on experience running paid social media campaigns, including budgeting and performance optimization.
• Content Skills: Strong understanding of content creation, photography, videography, and editing workflows (drone experience is an asset).
• Technical Skills: Experience with Meta Business Suite, analytics tools (Google Analytics, SEMrush or similar), and website CMS platforms.
• Creative Tools: Proficiency with Canva and Adobe Creative Suite.
• Strategic Mindset: Data‑driven decision‑making with the ability to translate insights into action.
• Communication: Clear, confident communicator with strong presentation and stakeholder management skills.
• AI Experience: Familiarity with AI tools for content creation, ad optimization, and workflow efficiency is a plus.
• Logistics: Valid driver’s license and access to a vehicle preferred.

What’s in It for You

• Competitive Compensation: Salary aligned with experience, leadership responsibility, and performance.
• Benefits: Comprehensive health, dental, and vision coverage.
• Paid Time Off: Vacation and sick leave to support work‑life balance.
• Growth & Impact: Opportunity to build and lead Woola’s digital marketing function as the company scales.
• Company Culture: Team events, collaborative leadership, and a high‑performance, people‑first environment.

Ready to Lead the Charge?

If you’re excited to build strategy, lead people, and grow a brand, we want to hear from you. Apply today and help shape the future of Woola’s digital presence.