Digital Marketing Lead

ABB Schweiz AG; Sainte-Brigide-d'Iberville; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A global technology leader is seeking a skilled Digital Marketing Specialist to refine its marketing strategy using AI insights, manage campaign assets, and create dashboards for performance tracking. The successful candidate will have a Bachelor's in digital marketing, 8 years of relevant experience, and proficiency in both French and English. This hybrid role offers opportunities for growth and innovation.

Benefits

Opportunities for meaningful work

Continuous learning support

Tailored growth initiatives

Qualifications

• 8 years of proven digital marketing experience focusing on marketing automation.
• Strong analytical mindset with the ability to interpret data.
• Fluency in both French and English is required.

Responsibilities

• Lead and refine the digital marketing strategy using AI insights.
• Manage creation of campaign assets like landing pages and PPC ads.
• Create dashboards to track performance and provide insights.

Skills

AI-driven marketing platforms

marketing automation

SEO

SEM

B2B marketing

project management

Education

Bachelor’s Degree in digital marketing

Tools

Salesforce

Pardot

HubSpot

Job description

Overview

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world

Den här positionen rapporterar till: Marketing Manager

This role reports to: Marketing Director. The work model for the role is: Hybrid. This role is contributing to the Electrification and Installation Product Division.

Your Role: Own the Challenge

Responsibilities

• Digital Marketing Strategy: Lead and refine the ELIP digital marketing strategy across key channels, applying AI insights to improve efficiency, engagement, and results.
• Content Development and Management: Oversee execution of campaign assets—landing pages, email templates, PPC ads, and video content—while guiding the use of AI tools for personalization and efficiency. Ensure alignment with brand and business objectives and that content resonates with target audiences through the right channels.
• Dashboard Management: Create and maintain dashboards and reports integrating AI-driven analytics to track performance and generate actionable insights. Liaise with Business Intelligence to enhance reporting.
• Digital Tools Expertise: Act as a power user for primary digital channels, including AI-enabled tools for advertising, ABM, and marketing automation.
• Omnichannel Campaign Development: Work with Product Marketing and Marketing Specialists to develop an omnichannel approach to campaigns utilizing ABM techniques, SEO, PPC, and email campaigns.

Qualifications

• You are highly skilled in AI-driven marketing platforms, marketing CRM and marketing automation platforms, and in the B2B market.
• You have 8 years of proven experience in digital marketing with a focus on marketing automation, including hands-on experience with Salesforce.
• You have strong expertise in digital marketing (SEO, SEM, Paid Media, Email, ABM).
• You are passionate about new digital trends including AI, with a strong analytical mindset and the ability to interpret data and translate data-driven insights into actionable strategies.
• Hold a Bachelor’s Degree in digital marketing.
• Certifications in marketing automation platforms (e.g., Pardot, HubSpot) and/or AI marketing tools are considered an asset.
• You have strong project management skills, able to manage multiple projects.
• Proficiency in French and English, both spoken and written. French is required. English is also required to regularly communicate with clients outside Quebec.

Why ABB?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

#LI-hybrid

Inclusion and Accessibility

ABB värdesätter våra medarbetares dedikation, engagemang och expertis. Som en arbetsgivare som tillämpar jämställdhet i anställningsförhållanden tror vi på en inkluderande och mångsidig arbetsstyrka. Vi är fast beslutna att säkerställa att våra policyer och praxis överensstämmer med programmet för jämställdhet i anställningsförhållanden, och strävar efter en arbetsstyrka som verkligen representerar de fyra utsedda grupperna:

• Kvinnor
• Ursprungsbefolkning
• Medlemmar av synliga minoriteter
• Personer med funktionsnedsättning

ABB är engagerat i att tillhandahålla rimliga anpassningar för sökande med funktionsnedsättning och uppmuntrar kandidater att själva identifiera sig under ansökningsprocessen.