Data Analyst Mkg

Matrox Graphics; Dorval; On-site; CAD 60,000 - 80,000; Full time

Job summary

A technology firm located in Dorval is seeking a Marketing Analyst to partner with the Marketing Manager and provide data-driven insights. The ideal candidate will have 2-5 years of experience in B2B marketing analysis and proficiency in tools like Power BI and Azure. This role demands strong communication skills and the ability to work in a fast-paced, collaborative environment.

Qualifications

• 2-5 years experience in marketing or data analytics.
• Excellent communication skills including storytelling.
• Understanding of ETL and data pipelines.

Responsibilities

• Define and track KPIs with the Marketing Manager.
• Analyze customer journey and identify drop-off points.
• Provide performance reporting and recommendations.

Skills

Marketing analysis

Data storytelling

Collaboration

B2B marketing funnels

Tools

Power BI

Python

SQL

Azure

Salesforce

Marketo

Job description

Responsibilities

• Partner with the Marketing Manager to define and track KPIs across the funnel;
• Analyze the end-to-end customer journey and identify conversion drop-off points;
• Provide channel and campaign performance reporting with recommendations;
• Act as the key point of contact for the marketing team's data needs, ensuring clear communication and alignment between stakeholders and data teams;
• Define and validate requirements for the marketing database, including overseeing testing and providing final approval prior to deployment;
• Build and maintain marketing dashboards using Power BI;
• Support attribution modeling, segmentation, and audience analysis for campaigns;
• Translate raw data into insights that influence budget allocation and strategy.

Qualifications

• 2 – 5 years in a marketing, business intelligence, or data analyst role;
• Experience with B2B marketing funnels, lead life cycle, or attribution modeling;
• Understanding of ETL and data pipelines;
• Experience with Microsoft Azure more specifically : Azure Synapse, Azure SQL Database and Azure Storage Account;
• Experience working with data using Python and SQL;
• Familiarity with marketing automation, paid media, or email performance metrics;
• Excellent written and verbal communication skills including storytelling;
• Ability to work collaboratively in a fast-paced, team-oriented environment;
• Experience with Azure, Salesforce and Marketo is considered a major asset.