Content and Communications Marketing Manager

Nestlé SA; Toronto; On-site; CAD 98,000 - 120,000; Full time

Job summary

A leading consumer goods company in Toronto is seeking an experienced content manager to lead digital communication strategies. The ideal candidate will manage content across several brands, ensuring alignment with business objectives and consumer insights. Key responsibilities include content creation, partnership collaboration, and performance reporting. This role offers a competitive salary and comprehensive benefits including health, dental, and flexible working arrangements.

Benefits

Health and Dental benefits

Company matched pension plan

Four weeks of vacation

Flexible working arrangements

Training and development programs

Tuition reimbursement

Bonus eligibility

Discounts on Nestlé products

Qualifications

• 5+ years of experience in content marketing, editorial, and digital executions.
• Significant knowledge of SEO/LLMO strategy and Web Analytics.
• Familiarity with content management solutions.

Responsibilities

• Lead content management activities across digital channels.
• Collaborate with cross-functional teams for content creation.
• Accountability for reporting and performance metrics.

Skills

Content marketing

SEO/LLMO strategy

Web Analytics

Digital campaign management

Data reporting and insights

Education

Completed University Degree in Marketing, B. Comm, Communications

Tools

Adobe CMS

FiGma

Microsoft Tools

Adobe Firefly

Canva

Job description

Position Snapshot

Business area: Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

Compensation Range: $98,000 - $120,000

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

A little about us:

While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Häagen-Dazs®, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect

You will be leading content management activities within our owned channels, including but not limited to our Madewithnestle.ca website always on & campaign landing experiences, CRM and developing channels representing iconic brands such as KitKat, Nescafé, CoffeeMate, and Häagen-Dazs. This includes a combination of leading the development, distribution, and strategic efforts of creative/communications to inform and engage our consumers, while partnering with brands / cross-functional partners.

This role works in close partnership with CX, Brand, CRM, Media, eCommerce, Creative Studio and Technology Teams to translate business priorities, consumer insights, and brand strategies into compelling, high-performing content. This position is an existing vacancy.

The key focus areas for the role include the following:

• Integrated Communication Strategy: Mapping the future delivering a consistent, relevant story at every stage of the consumer journey.
• Content Strategy & Management: Own and evolve a content strategy aligned with brand messaging, consumer relevance, and digital ecosystem objectives.
• Content Creation & Deployment: Accountability for aligning content briefs/requirements to partners for content creation through to market deployment.
• Partnership Collaboration: Collaborate with design teams, writing teams, agencies and appropriate stakeholders to produce high quality content / comms.
• Impact Reporting: Harness how content performs and what value it drives across owned channels.

A day in the life

• Be accountable for maintaining high content/creative standards from our partners and regularly assess performance and scale opportunities.
• Ensuring a cohesive content experience for our brands across owned channels.
• Lead Integrated content management processes while maintaining outstanding content calendars for cross-functional alignment.
• Performance reporting and budget management.
• Manage Content Creation, UX Design and Deployment agency partners

Role Requirements

• Completed University Degree (preferred) in Marketing, B. Comm, Communications or similar field
• Extensive (5+ years) experience content marketing, editorial, digital executions and brand story telling
• Significant knowledge in the areas of SEO/LLMO strategy, and Web Analytics
• Foundational knowledge and hand-on use of Ai Content Tools & Operations
• Must be familiar with content management solutions (Adobe CMS, FiGma) , Microsoft Tools, Adobe Firefly, Canva an asset

Preferred Skills

• Demonstratable experience of running sophisticated digital campaigns for brands, CPG preferred.
• Experience of crafting insights from data and reporting, then turning these into specific content improvement actions.
• Understanding in consumer journey mapping concepts.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and fivepersonal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal‑opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestl é will work with you in an effort to ensure that you are able to fully participate in the process.