Communications Officer, Atlantic (French Services)

CBC / Radio-Canada; City of Moncton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading public broadcaster in New Brunswick is seeking a Communications Officer to enhance community engagement through brand activations and events. The role requires strong French communication skills and experience in marketing, along with the ability to manage multiple projects. Candidates must have a university degree in communications or a related field, and a passion for connection and culture is essential. This position is hybrid, allowing for a blend of in-office and remote work.

Qualifications

• Three years of experience in similar positions.
• Strong ability to manage multiple projects concurrently.
• Experience with marketing principles and brand-building.

Responsibilities

• Develop and deliver brand activations and events.
• Coordinate marketing communications plans.
• Assist the media relations team in drafting news releases.

Skills

Negotiation skills

Planning ability

Creativity

Project management

Communication skills in French

Editing skills

Education

University degree in communications or related field

Tools

Google Sheets

Jira

Canva

Job description

Overview

Position Title: Communications Officer Atlantic (French Services)

Status of Employment: Permanent

Position Language Requirement: French

Language Skills: French (Reading - C - Advanced); French (Speaking - C - Advanced); French (Writing - C - Advanced)

Work at CBC / Radio-Canada: At CBC / Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Location: Moncton, New Brunswick. This is a hybrid role with a mix of in-office and remote work. Business trips outside New Brunswick are expected for the duties of this position.

Unposting Date: 59 PM

Radio-Canada's Community Experiences and Partnerships team in the Acadian Peninsula is looking for an energetic Communications Officer.

Your role

Reporting to the Manager Community Experiences you are responsible for developing co-ordinating and delivering brand activations and events that position the Radio-Canada brand maximize its reach and strengthen its presence in the community while deepening Canadians connection with the public broadcaster.

Your focus will be to

• Develop, plan and deliver brand activations and original event-based experiences across the four Atlantic provinces but mostly the three provinces outside New Brunswick with the goal of generating interest and engagement among audiences for the public broadcaster, its properties and products.
• Take part in negotiating, drafting, monitoring and implementing partnership agreements.
• Roll out and co-ordinate marketing communications plans to ensure optimal exposure for initiatives.
• Draft clear strategic briefs ensuring they are properly understood by stakeholders (field activations ambassador briefs etc.); work collaboratively with the various communications teams (360 strategy, creative studio etc.).
• Be involved in designing brand activations aligned with marketing goals as well as developing and rolling out activations and major events.
• Help plan the event calendar and production schedules, co-ordinate all steps, do location scouting and manage budgets.
• Manage contests tied into our partnerships: oversee copywriting for all promotional channels (website banners, social media); draft contest rules; obtain legal approvals; research, negotiate and manage prizes, communications and visibility; contact and follow up with winners and suppliers.
• Assist the media relations team in drafting and issuing news releases.
• Guide programming and technical teams in developing remotes in connection with community activities and partnerships.
• Coordinate needs for ambassador services during partnership and/or community experience activities providing them with appropriate training and guidance.
• Assist in evaluating the performance of implemented solutions to identify opportunities for improvement.
• Regularly measure the performance of activities, conduct post-mortems and optimize results.
• Manage and respond to inquiries in the partnerships email account.
• Support event and cultural-mediation operations as needed.

What you bring : Qualifications

• University degree or substantial equivalent experience in communications, advertising, marketing or a related field
• Three (3) years experience in similar positions
• Knowledge of CBC / Radio-Canada, its mandate and its programming
• Demonstrated negotiation, planning and organizational ability
• Leadership, self-direction, sound judgment and initiative
• Strong ability to manage multiple projects concurrently and handle stress
• High degree of creativity in designing promotional events and activities
• Creative solutions-oriented, team player with the ability to meet deadlines that may be tight at times
• Proficiency with project management tools such as Google Sheets, Google Calendar, Jira, Canva and any other relevant software
• Demonstrated superior editorial skills
• Superior communication and writing skills in French
• Intermediate proficiency in English is an asset
• Good knowledge of the creative community in the Acadian Peninsula
• Experience with and strong grasp of marketing principles and brand-building
• Availability to work on a sometimes irregular schedule and/or long shifts
• Valid driver’s licence

Hiring process: Shortlisted candidates will be tested (practical test and interview). Interviews will take place in the fall. A background check will be conducted for candidates who advance, including a mandatory Criminal record check. Other background checks may be conducted based on operational requirements.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next step will be asked to complete a background check including a mandatory Criminal record check. Other background checks may be conducted based on operational requirements.

Diversity and Inclusion: CBC / Radio-Canada is committed to diversity and an inclusive workplace where our differences are valued. For more information visit the Diversity and Inclusion section of our website. If you require accommodation during recruitment, please inform us by email.

Primary Location: 165 Main St, Moncton, New Brunswick E1C 1B8

Number of Openings: 1

Employment Type: Full-Time