Business Development Manager

BMW; Toronto; On-site; CAD 75,000 - 90,000; Full time

Job summary

An automotive leader in Toronto is seeking a marketing professional to drive parts and accessories sales strategy. You will develop marketing measures that aim to enhance customer satisfaction and service retention in the APAC region. The ideal candidate will have proven experience in marketing and business development. This position also encompasses budget management and dealer training support, offering a competitive salary and opportunities for professional growth.

Benefits

Competitive salary

Professional development opportunities

Qualifications

• Proven experience in marketing and business development, preferably in the automotive sector.
• Strong analytical skills with the ability to derive insights from data.
• Excellent communication and presentation skills.

Responsibilities

• Develop marketing measures to improve customer satisfaction and service retention.
• Implement budget planning and controlling.
• Guide training for marketing personnel in dealerships.

Skills

Marketing strategy development

Analytical thinking

Customer relationship management

Education

Bachelor's degree in Marketing or Business

Tools

CRM software

Microsoft Excel

Job description

Responsibilities

• Responsible for the sales, revenue and contribution margin targets for original parts, accessories, chemicals and lifestyle products for BMW & MINI in APAC region.
• Responsible for the definition of the Customer Support strategy, the strategic initiatives and measures of the market.
• Analyse the area of accessories, parts and lifestyle, identify potentials and derive marketing measures for short-term and long-term goals.
• Implement Showroom Concept in Markets together with dealer development and dealers.
• Budget planning and controlling.
• Dealer visits with focus on main markets together with Area Manager.
• Regular reporting of the activities.

Main Activities

1. Aftersales Marketing
   • Develop and implement marketing measures and activities for the yearly marketing calendar that aims to improve customer satisfaction, service retention and achieve the turnover and profit results.
   • Consistent measurement of planned marketing activities against marketing goals.
   • Identify, develop and implement marketing activities with area managers and markets to support the achievement of parts sales target, customer satisfaction and service retention.
2. Business Development
   • To propose and strategize the short-term and long-terms goals with Aftersales Director and Parts Manager in order to achieve turnover and profit results for BMW & MINI in APAC region.
   • Identify and evaluate potentials in new business area and derive marketing measures & activities.
   • Identify potential sales channels and activities with area managers and markets to achieve the turnover and profit results.
   • Work closely with business to identify, evaluate and steer the implementation of new products offers / projects together with Parts Manager & Area Managers that aims to improve customer satisfaction, service retention and achieve turnover and profit results.
   • Support Accessories Sales Managers, Field Force Aftersales Marketing and Aftersales Marketing Specialist at markets to identify potentials and increase revenue in parts, accessories and lifestyle business.
   • Provides input and directions to dealers on concept development for aftersales activities.
   • Communicates new products and product information to markets.
   • Development and implementation of projects at the point of sale to increase customer satisfaction
   • Identify and implement potential products offers / packages such as Service Inclusive, Value Service Package and Body & Paint that aim to improve service retention and achieve the turnover and profit for the region.
   • Creation and interpretation of business segment analyses for parts as well as analysis of current customer consumption behavior to derive potential development measures
   • Establish measures and activities that assist the markets / dealers in improving the body and paint business.
   • Develop and establish the aftersales CRM system / customer lifecycle management & measures to improve customer loyalty / retention and parts turnover.
3. 3. Marketing Budget
   • To propose and allocate marketing budget (marketing support for dealers, incentives, goodwill, warranty hub) with Aftersales Director for all markets and dealers.
   • To control and monitor the marketing budget.
   • Compliance to the provided marketing budgets for each markets, dealers and activities.
   • Manage and monitor dealers’ market support request and reimbursement process.
   • To coordinate with Finance for reporting templates.
4. 4. Dealer Coaching
   • To guide and provide training for the aftersales marketing responsible personnel or new hires in the markets / dealership with the necessary skills and knowledge on the aftersales CI requirements for the respective brand and aftersales marketing.
5. 5. Conference and Dealer Activities
   • To plan, organize the annual BMW Group Asia Aftersales Conference and/or Aftersales workshops for the region.
   • To plan, organize and coordinate the region incentive programs / trips.
6. 6. Other Business Units
   • New Car Product:
   • o To liaise, coordinate and support the new car product team in identifying and proposing suitable accessories for edition cars or display cars during event in the markets / dealership.
   • o Together with the area manages, plan and propose the ideal layout, showroom concept and communication materials for the aftersales area in the showroom.
7. 7. Business Reporting / Communication
   • Consolidate, prepare and submit best practices to BMW AG and markets.
   • Informs, prepares and enables aftersales information exchanges through quarterly newsletter for the markets.
8. 8. Others
   • Communicates new and promotional products for internal staff purchases.