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A global computer hardware manufacturer is seeking a Public Relations Lead for Latin America (LATAM) to enhance visibility in key markets, including Brazil. Responsibilities include managing regional PR plans, cultivating media relationships, and overseeing product reviews. The ideal candidate has 5–8 years of experience in tech or gaming PR and is fluent in English and either Portuguese or Spanish. Strong organizational and communication skills are essential.
About Cooler Master
Cooler Master is a global computer hardware manufacturer founded in 1992 in Taiwan. The company is known for its award-winning PC components, including cases, power supplies, cooling solutions, and accessories.
In addition to retail product lines, Cooler Master also serves as an OEM partner to major technology brands worldwide. The company has grown steadily through a strong focus on innovation, design, and user-driven product development. Headquartered in Taipei, Cooler Master operates manufacturing facilities in China and maintains regional offices across the globe.
Lead public relations for Latin America (LATAM) to elevate Cooler Master’s visibility across key markets such as Brazil, Mexico, Argentina, and Chile. You’ll manage PR execution for launches and ongoing brand activations—aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.
Education: Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or related field.
Experience: 5–8+ years in tech, consumer electronics, or gaming PR across LATAM. Proven track record in media relations and launch management.
Strong understanding of LATAM media ecosystem and regional communication styles.
Existing relationships with major tech and gaming outlets.
Fluent in English and either Portuguese or Spanish (bilingual proficiency preferred).
Strong organizational skills, ability to manage multiple launches.
Familiarity with PR metrics such as share of voice and media reach.
A proactive communicator with high accountability and attention to detail.
Skilled at relationship-building across diverse markets and cultures.
Confident managing embargoes, timelines, and media expectations.
Adaptable and independent, yet collaborative with global teammates.