Media Analyst (Mobility)

Didi; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global mobility technology leader seeks a Media Analyst in São Paulo to develop media strategies and optimize paid campaigns across multiple channels. The ideal candidate will have a Bachelor’s degree in a related field and experience in media planning. This role requires strong analytical skills and proficiency in various paid media platforms. Join a diverse team committed to creating impactful solutions.

Qualificações

• Bachelor’s degree in Marketing, Advertising, Communications or related fields.
• Previous experience in media planning and management.
• Knowledge of paid media platforms.

Responsabilidades

• Develop media strategies and tactics aligned with business objectives.
• Plan and execute paid media campaigns across various channels.
• Optimize campaigns based on performance data and consumer behavior insights.

Conhecimentos

Media planning

Data analysis

Communication

Organizational skills

Formação académica

Bachelor’s degree in Marketing, Advertising, Communications

Ferramentas

Google Ads

Meta

TikTok

Kwai

Descrição da oferta de emprego

Media Analyst (Mobility)

Job Locations: BR-SP-Sao Paulo

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don’t even know about yet! We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview

We are looking for a Media Analyst to join the Marketing team. This position will play a strategic role in developing media plans, from defining the strategy to tactical implementation and continuous campaign optimization. If you are passionate about performance, data, and driving business impact, this role is for you.

Role Responsibilities

• Develop media strategies and tactics aligned with the business objectives
• Plan and execute paid media campaigns across various channels (digital, social, OOH, etc.)
• Optimize campaigns based on performance data and consumer behavior insights
• Collaborate with branding, performance, product teams, and agencies to ensure excellence in campaign activations
• Monitor KPIs and deliver reports with insights and actionable recommendations

Role Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related fields
• Previous experience in media planning and management, preferably within technology, consumer goods, or advertising agencies>
• Knowledge of paid media platforms (Google Ads, Meta, TikTok, Kwai, among others)
• Strong analytical skills with a solid understanding of performance metrics and data analysis tools
• Excellent communication, organizational skills, and ability to manage multiple stakeholders

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).