Marketing Operations Analyst

Bybit; Maringá; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading cryptocurrency exchange is seeking a Marketing Operations Analyst in Brazil. You will oversee planning, execution, and optimization of multi-channel marketing initiatives, improve operational efficiency, and deliver measurable results. The ideal candidate has over 2 years in Marketing Operations, strong analytical skills, and is proficient in tools like Excel and Google Analytics. Excellent communication in English and Brazilian Portuguese is required. Join a dynamic and rapidly growing team in the fintech arena.

Qualificações

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related fields.
• Familiarity with A/B testing and automation platforms.
• Strong analytical mindset with attention to detail.

Responsabilidades

• Plan and execute multi-channel marketing campaigns.
• Manage performance across channels including Email Marketing and Social Media.
• Deliver actionable insights to enhance acquisition and retention strategies.

Conhecimentos

Marketing analytics tools experience

Multi-channel marketing campaigns

Excellent communication skills in English and Brazilian Portuguese

Project management skills

Ferramentas

Excel

Google Analytics

Looker Studio

Tableau

Descrição da oferta de emprego

About the Role

We’re looking for a highly organized, data‑driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi‑channel marketing initiatives at Bybit in Brazil.

You will play a key role in scaling marketing operations, improving efficiency, and delivering measurable results across campaigns and regions.

Key Responsibilities

• Plan, design, set up, and execute multi‑channel marketing campaigns from concept to delivery.
• Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Manage and optimize performance across multiple channels—Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high‑quality campaign delivery.
• Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Oversee and improve translation quality for localized content (e.g., pt‑BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands‑on experience managing multi‑channel marketing campaigns.
• Excellent communication skills in both English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A/B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and/or fintechs is a plus.
• Bonus: Experience managing marketing efforts across multiple regions.